Asia Pacific

3 days ago

Singapore Shiseido Full time

Asia Pacific - Regional Brand Director, Cosmetics Join to apply for the Asia Pacific - Regional Brand Director, Cosmetics role at Shiseido Responsible for delivering top and bottom line business goals and results, including current year and long‐term financial commitment. Set a long‐term vision for the Cosmetics brand in the Asia Pacific region and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust. Drive local relevance for a high‐growth strategy, brand equity, and customer experience, and lead the delivery of insights that contribute to breakthrough product and service innovation, communication, P&L and cost efficiency. Shape Cosmetics brand strategies, plans, and P&L in the Asia Pacific region, preserve brand equity in local affiliates and ensure local relevance and speed to market that drives growth, and own executional excellence. Have a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities. Lead talent development, effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair, while leveraging the Shiseido Trust 8 Values. Roles and Responsibilities Preserve Cosmetics brand equity Own and protect Cosmetics’ brand DNA as defined by Brand Holders with local relevance in each Affiliate and infuse creative inspiration into every element of the consumer experience. Shape and execute a winning growth strategy Ensure topline growth through like‐door growth and new business models/channel opportunities; optimize the operating model to drive local relevance, speed and agility; identify growth opportunities and build essential capabilities. Drive the transformation into a digital‐first organization Influence marketing practices and processes—both traditional and social—to execute with agility across a rapidly‐evolving media environment and make the right program and investment decisions. Lead impeccable consumer experiences for all channels Lead the brand service models and merchandising formats by channel; accelerate Retail, direct to consumer (Freestanding Stores and Online); implement the omnichannel strategy and develop necessary capabilities; maximize in‐store consumer engagement and develop a vision for in‐store retail consumer experience. Demonstrate leadership behaviors and develop talent Build and lead an efficient regional Cosmetics brand organizational structure that executes with excellence; model high standards of decision‐making, collaboration, agility and accountability; hire and develop the best people for skills and culture. Champion and steward Act responsibly as a business imperative that requires dedicated leadership and planning, and sustain a culture of ethics and integrity throughout the Asia Pacific region. Qualifications Minimum 15 years of experience in Beauty – Masstige, Premium Mass preferred. Have built solid local operation experience. Ability to lead, influence, and reallocate resources. Considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management. Strong regional/global mindset. Entrepreneur leadership. Flexibility to travel when required. We are proud to be certified as a Great Place to Work in Singapore — a testament to our commitment to employee experience and workplace culture. #J-18808-Ljbffr

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