VP Marketing
3 days ago
About Syfe
Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.
The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.
We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.
Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.
The Right Profile
We are seeking a VP of Marketing & Growth to develop and execute a strategic marketing vision and roadmap that drives growth and helps the company meet its business objectives. As a member of our management team, this person will leverage their experience working in high growth companies to accelerate customer acquisition and grow our existing customer base. The VP of Marketing will also help to establish our brand identity and category leadership, by defining clear market positioning and creating compelling content that communicates our value proposition and differentiates Syfe.
The VP will oversee a small team of marketing professionals that will grow over time and should be comfortable being a hands-on resource in our lean startup environment. Consistent with our culture, this leader should be transparent in their communications and bold when it comes to facing challenges and taking risks.
This role offers significant growth potential, with the opportunity to take on increasing responsibilities and expand leadership influence within the organisation. For the right candidate, this position may evolve into a C-level leadership role, based on performance and business needs, within 1 to 2 years.
Key Responsibilities
Develop, manage and execute a comprehensive marketing strategy and tactical plans to meet and exceed the company's business objectives.
Establish go-to-market plans and materials for specific products and solutions that engage our target audiences and accelerate opportunities in current and future markets.
Determine, analyse and share KPIs related to marketing impact and performance, including reporting against forecasted results on a regular basis.
Create brand assets and content that tell Syfe's story and position the company as a trusted leader in the workforce development space.
Effectively convey Syfe's differentiation in the market based on a thorough understanding of our customers, competitors and our category.
Contribute as an active member of the leadership team generating and developing ideas, providing constructive feedback, and partnering to determine company-wide priorities and maintain company culture.
Qualifications
A minimum of 10+ years experience with a focus on marketing and growth roles in the last couple of years.
Extensive experience working in high growth companies beyond funding round A, showcasing a successful track record of contributing to rapid expansion.
In-depth knowledge of user acquisition, growth hacking, and retention strategies in a high growth context.
Building and developing high performing teams.
Deep experience planning and managing demand generation programs that leverage cross-channel tactics resulting in exponential revenue growth.
Analytical leader who develops and tracks against forecasts and who leverages performance metrics, market analysis and customer insights for key decisions.
Previous success in building a brand to establish credibility and awareness.
You will thrive at Syfe if you:
Embrace ownership:
You take initiative, act with drive and lead with an owner's mindset.
Value transparency, humility and constructive feedback:
You prefer open communication, remain humble and see feedback as a tool for personal and professional development.
Adapt and excel in a dynamic environment:
You flourish in the fast-paced, ever-changing landscape of the industry, where ambiguity is an opportunity to demonstrate your critical thinking and growth-oriented mindset.
Come As You Are
At Syfe, we believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities without discrimination based on any personal characteristic or status protected by law. If you require any accommodations to ensure a comfortable and positive interview experience, please don't hesitate to reach out.
Location:
Singapore
Recruiting Process (estimated duration: 4 to 6 weeks)
If your application is shortlisted, please expect:
Interview 1 (30 min) – Virtual introductory call with our People & Culture team
Interview 2 (60 min) – Virtual/Onsite interview with the Hiring Manager
Interview 3 (90 min) – Onsite case presentation with the Hiring Manager and other senior team members
Interview 4 (45 min) – Virtual/Onsite interview with our COO
Background and Reference Checks
Due to the volume of applications, we regret that only shortlisted candidates will be notified.
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