Manager, Channel Strategy and Operations

Manager, Channel Strategy and Operations (Google Channels)Join to apply for the Manager, Channel Strategy and Operations (Google Channels) role at Klook. About Klook Klook is Asia's leading platform for experiences and travel services. Founded in 2014 by Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables moments of joy for travelers with over half a million curated experiences across 2,700 destinations. Our international team of over 1,800 employees across 30+ locations shares six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One. We work hard and play hard, aiming to bring the world closer together through experiences. We are looking for a data‐driven leader to help us grow by leveraging Google's paid and non‐paid channels to drive traffic, optimize marketing performance, and improve operational efficiency in support of Klook's travel offerings. Job Summary Klook is seeking a strategic and results‐driven Manager, Business Strategy and Operations (Google channels) to lead the development and execution of Google channel strategies, focusing on driving traffic and ROI while aligning marketing initiatives with Klook's growth objectives. What You\'ll Do Strategy Development: Design and implement comprehensive strategies leveraging Google's paid (Google Ads, Things To Do Ads) and non‐paid channels (SEO) to drive traffic for Klook's travel products. Performance Analysis: Monitor and analyze key metrics (e.g., CPA, conversion rate, ROI, organic traffic growth) using Google Analytics, Google Ads Manager, and Looker to evaluate campaign effectiveness and inform decisions. Operational Excellence: Implement processes, tools, and workflows to improve efficiency, cross‐team collaboration, and scalability of Google channel initiatives. Cross‐Functional Collaboration: Partner with Vertical Planning, Product, Data, and Regional Marketing teams to align channel strategies with business goals and ensure consistent messaging. Market Insights: Conduct competitive analysis and market research to identify trends and opportunities and translate insights into actionable marketing strategies. Innovation & Growth: Identify and lead experimental initiatives to explore growth opportunities and maintain a competitive edge. Stakeholder Reporting: Present performance insights, strategic recommendations, and ROI analyses to leadership, articulating impact on business growth. What You\'ll Need Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 5+ years of experience in strategy, operations and/or project management. Digital marketing experience with at least 3 years focused on Google marketing channels (Google Ads, SEO, YouTube) in a B2C environment; travel, e‐commerce, or tech experience is a plus. Strong analytical skills with proficiency in Google Analytics, Google Ads Manager, Search Console, and data visualization tools (e.g., Looker, Tableau). Experience managing P&Ls and/or marketing budgets and optimizing spend for ROI. Exceptional project management and organizational skills; ability to lead cross‐functional initiatives and manage multiple priorities. Strong communication and presentation skills, with the ability to influence stakeholders and articulate complex strategies clearly. Google Ads and Google Analytics certifications are highly desirable. What You\'ll Get Be part of a fast‐growing, innovative travel platform shaping the future of global travel experiences. Opportunity to lead high‐impact marketing strategies in a dynamic, competitive industry. Collaborative and inclusive work environment with a focus on innovation and growth. Competitive compensation package, including health insurance, stock options, and flexible work arrangements where available. Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is inclusive and that everyone deserves an equal opportunity to thrive. We are dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter. We will not be responsible for, and will not pay, any fees related to such unsolicited resumes. An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and only in conjunction with a valid agreement for service and in response to a specific job opening. Job Details Seniority level: Mid‐Senior level Employment type: Full‐time Job function: Sales and Business Development Industries: Software Development #J-18808-Ljbffr