Manager, Marketing Strategy

5 days ago

Singapore Klook Full time

Overview Manager, Marketing Strategy & Operations — at Klook. This role supports the planning and strategy backbone of the global B2C marketing engine, embedding strategy to enable, orchestrate, and optimize execution across channels, campaigns, and the broader demand ecosystem. What You'll Do (Main Accountabilities)Build demand forecasts and investment models that guide budget allocation and performance strategy for annual and quarterly marketing planning cycles Guide budget allocation, resourcing, and operational efficiency across channels and markets Partner with cross-functional teams to gather data and provide insights Launch and manage end-to-end rollout of high-priority marketing projects Create integrated marketing strategies, ensuring synergy across paid, owned, and earned channels Elevate operational efficiency through toolkits, frameworks, and onboarding programs What You'll Need (Capabilities)Strong background in marketing strategy, business operations, or consulting, with 3–4 years of experience Strong stakeholder communication and alignment at multiple levels Good understanding of marketing funnels, CAC, GMV, and ROI models Strong analytical toolkit: SQL, BigQuery, Excel, Tableau/Looker (or similar)Proactively identify gaps and demonstrate the ability to structure and solve complex, ambiguous problems Fluent in English; additional Asian language skills are a plus Industry experience in e-commerce, tech, or high-growth consumer brands preferred What You'll Get Play a key role in shaping the growth strategy of a leading global travel and experiences platform Drive strategic initiatives with direct commercial and operational impact Work in a culture that values smart thinking, innovation, and bold execution Every day brings new challenges and opportunities to create real change About Klook We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014, Klook inspires and enables moments of joy for travelers with a wide range of curated experiences across 2,700 destinations worldwide. Our international community spans 30+ locations with over 1,800 employees, committed to a high-performing culture guided by core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, Win as One. About Marketing Planning, Strategy & Operations The Marketing Strategy & Operations team connects business goals, marketing performance, and operational excellence. The role involves planning and strategy for our global marketing engine, driving alignment across regions and ensuring efficient execution. We never settle and seek individuals who are ready to contribute to a dynamic travel and experiences company. Additional Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development EEO and Hiring Information Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds and believe a joyful workplace is an inclusive workplace where everyone can thrive. We're committed to creating a welcoming and supportive culture. #J-18808-Ljbffr

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