This is an IT support group | Senior Account Manager, Commercial

2 weeks ago


Singapore This is an IT support group Full time

COMPANY DESCRIPTION
Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
DESIGNATION:
Senior Account Manager, Commercial
RESPONSIBILITIES:
Achieve individual target set by the company
Prepare sales forecasts and monitor sales revenue (TX) to ensure accuracy in monthly sales achievements
Market and monetize all available inventory across Mediacorp's media platforms through programme sponsorships and other creative media solutions
Possess basic understanding of Mediacorp's offerings, with an ability to conceptualize ideas, leveraging the strengths of our media to offer value to clients' marketing strategies
Responsible for all aspects of account management, including developing strong relationships with clients, attending to their business needs and ensuring smooth delivery of media solutions to maintain client satisfaction
Act as a conduit between clients and internal stakeholders to come up with relevant and effective media solutions to achieve clients' marketing and communication objectives
Communicate crafted media solutions effectively and persuasively to clients
Handle objections and resolve any challenges to close sales
Ensure campaigns are executed smoothly as promised through prompt follow-ups
Liaise with different internal stakeholders at various points of the sales journey (e.g., Creative team, booking admin, ad-ops, finance, customer & content group, central marketing, legal, etc.)
Provide a consultative approach in understanding and addressing clients' needs
Work independently to drive growth from existing clients and develop new accounts
Think strategically to uncover new business opportunities
QUALIFICATIONS:
Degree/Diploma with minimum 5 years' experience in Sales & Marketing environment
Media Knowledge:
A deep understanding of different media types especially digital and the importance of targeting the right audiences
Digital Literacy:
Proficiency in using digital marketing tools and platforms, Microsoft software applications (MS Excel and MS Powerpoint), content marketing, KOLs and social media
Analytics:
Ability to interpret data and metrics to measure campaign effectiveness and make data-driven recommendations
Knowledge of sector dynamics in retail/ecommerce, supermarket, property sector will be a plus
Team player with high level of energy, resourcefulness & business acumen
Skilled communicator and problem solver
Ability to build trust and rapport with clients
Attention to details (meticulous) to ensure optimum delivery of campaign
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