This is an IT support group | Senior Manager, Franchise Commercial
3 weeks ago
Who We Are...
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Senior Manager Franchise Commercial supports the Advertising and Partnerships team in designing the monetization strategy for some of WBD’s biggest franchises. This individual is responsible for Idea Conceptualization, Pitch & Proposal development for some of WBD’s biggest franchises, working in lock-step with WBD Lines of business such as Streaming, Consumer Products, Global Themed Entertainment, Theatrical, Marketing and more to design ‘One WBD’ commercial approach.
The role is responsible for the following:
Be the knowledge hub for all franchise-related information for Priority Franchises and gather best practices for Franchise monetization from around the world.
Coordinate with the various Lines of business to ensure that we understand their dos/donts / guardrails and KPIs that would help design effective pitches.
Proactive and Reactive Pitch development - Develop the Strategy and In-depth pitches for identified Key franchise such that the ideas developed are in synergy with trending advertising/marketing themes and platforms.
Partner with Sales in external client-facing pitches to support the sell.
Work with Partner Marketing and Solutions to transition the project from pitch to implementation smoothly with a troubleshooting mindset for roadblocks.
Do Quarterly Competitive analysis for what WBD’s competitors are doing in the monetization space.
Your Role Accountabilities...
PROPOSAL DEVELOPMENT – PROACTIVE & REACTIVE – 60%
Develop Ideas for adsales and partnerships clients that are built upon WBD Key Franchise beats, both reactively and proactively focused on trending advertising/marketing themes and platforms.
Copywriting for Basic Scripts, Captions and Storyboards to support Pitches.
Utilize the latest research data and broader external trends to justify recommended strategies and tactics.
Provide campaign pitch presentation decks and mock-ups for campaign pitches.
LOB COORDINATION - PROACTIVE & REACTIVE – 20%
Collaborate proactively and reactively with all key lines of business (e.g. Marketing, Franchise, Consumer products, Streaming, Creative Services, GTE, Theatrical etc.) regional and global to provide the best possible creative solutions that are on-brand.
Work with the key LOBs during the various stages of pitching to synergize/ deconflict.
Support Client Solutions during campaign execution in liaising with key LOBs to troubleshoot roadblocks.
EXTERNAL PITCH SUPPORT TO SALES – 20%
Drive Sales prospecting with the sales team giving them a GTM assessment per key sellable beat.
Represent Franchise as well as ideas in external meetings with the ability to ideate and iterate live to support sales in these discussions.
Qualifications & Experience
Years of experience: 8-10 years of work experience in advertising/ creative/ media agency in a business development role spanning across strategy and pitching. General knowledge of sales process and dependencies. Experience in developing creative concepts. Experience in Regional business – working with multiple markets and cultures.
Competencies we are looking for:
Entrepreneurial and Solution finders mindset.
The mindset of developing commercial possibilities proactively, synthesizing information from all Lines of Business and creating a sellable opportunity.
Ability to ideate both in groups and in isolation.
Aptitude to manage multiple projects simultaneously and drive toward results.
Demonstrated ability to think creatively and innovatively – i.e. come up with ideas for campaigns.
Strong analytical skills are required to back up pitches with trends/insights.
Highly effective communication skills to work with both internal teams and external partners.
Fun, energetic and collaborative personality.
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives.
Proactive and passionate seeker of knowledge, what’s latest and greatest in the world of advertising and partnerships.
Role models WBD values.
How We Get Things Done...
This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
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