Consumer & market insights (cmi) home care, nutrition & analytics manager

1 month ago

Singapore Unilever Full time

Consumer & Market Insights (CMI) Home Care, Nutrition & Analytics Manager Job Position: CMI HC, NUT & Analytics Location: Malaysia Business Context and Main Purpose of the Job The Consumer & Market Insights (CMI) Lead plays a critical role by driving the company's understanding of consumer behavior, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences. If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. Main Responsibilities: The role business partners the Homecare, Nutrition, and Country team in Malaysia and Singapore. You will be responsible for the identification and translation of consumer, customer, market and channel needs & desires, multi-source insights and behaviours to guide the brand crafting strategy, innovation and portfolio, digital marketing and commerce, channel & shopper insights as well as drive performance and insights to drive growth. Understand Category and Cross-Category Dynamics: Deeply understand Homecare, Foods, and FMCG business, brands, customers, channels key objectives, and challenges. Collaborate across functions and implement the insights in line with best practices and ensure that all research work is actionable and strategically aligned; this includes all practical aspects of Insights end to end. Foresights: Provide intelligence to shape and future proof our businesses by identifying any emerging trends, forecast, and by identifying broader common themes and Insights on consumer & customer pain points or aspirations (needs & wants) across categories and local regions. Bringing Outside in: Continuously gather and integrate the voice of the consumer along with the news from the market and competitors to ensure competitive intelligence is also core part of our strategy. Lead country’s social listening - analyse data across websites and social platforms (social, search, reviews) to understand consumer insights. Manage relationships with internal and external stakeholders including research agencies, ensuring quality of output, adherence to timelines, and budget management. Critical Success Factors for the Job Key Skills Relevant Experience Understands research fundamentals (Traditional and Digital Method). Experience in turning big data into actionable business insights. Implements Unilever best practices. Fluently communicate and deliver business presentations in English and Malay (with Chinese as a plus). University degree or equivalent. 4+ years of Market Research experience. Experience with Nielsen Retail Audit/ Kantar Panel. Familiarity with managing tools such as Brandwatch, Mintel, Unmetric will be an advantage. Unilever is committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe that a diverse workforce enables us to meet our growth ambitions and drive inclusion across the business. At Unilever, we encourage every individual to bring their 'Whole Self' to work, and this includes you Therefore, if you require any support or access needs, please let us know at the time of your application so we can assist you throughout your recruitment journey. About Us Better Business. Better World. Better You. #J-18808-Ljbffr

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