Shiseido Company, Limited | Asia Pacific

2 weeks ago

Singapore Shiseido Company, Limited Full time

Asia Pacific - Regional Consumer & Market Intelligence Executive
The SAPAC CMI team belongs to the Digital and Ecommerce department and reports to the VP of the department. The SAPAC CMI Executive will be in Singapore and is expected to report to the SAPAC CMI Manager, who reports to the SAPAC CMI Director.
KEY RESPONSIBILITIES
Overall, the role is expected to be a connecting role that partners with the regional brand teams, regional digital and e-commerce teams as well as the local teams. The role is expected to connect and manage key business partners. Key responsibilities will include the delivery of specific projects within the insights work plans for all categories and all brands within SAPAC.
ASSISTING ON REGIONAL DATA MANAGEMENT
DASHBOARD BUILDING AND MANAGEMENT
Responsible for leading management of tool and partnership with partner agency for the dashboard, which includes cleaning data, checking output in the dashboard, managing access, and delivery of data from Shiseido to the agency.
Collect and cleanse raw data from various reports/data portals and from regional digital team, local brand teams, and local/regional finance teams insights such as share of voice vs. competitors.
Ensure that additions to the dashboard are implemented as the dashboard is an evolving tool.
Coordinate with partner agency/tool developer on day-to-day tasks.
Reporting and analysis with business relevant recommendations, including analyzing data sets, identifying user needs, and performing data interpretation and visualization.
Writing and delivering reports, tracking and reporting key performance indicators (KPIs), and updating dashboards.
Collecting data, defining data collected in transactional systems, and designing methods for data collection.
Investigating data discrepancies and working to improve the quality, accessibility, and value of data.
Assist SAPAC CMI Director in the quarterly reporting of company performance using data and information from retail and panel data.
Produce key reports such as quarterly EC reporting and analysis on market movements covering market share by channel, product vs. competitors, and media.
Responsible for sourcing data from all CMI tools and information and putting together analysis.
Conduct desk research on key consumer insights trends, perform competitors benchmarking on key commercial activities, and consolidate it into a monthly internal newsletter or for quarterly EC reporting.
Assist in drafting/reviewing questionnaires, programming and testing of survey links, as well as data cleaning, analysis, and reporting for ad-hoc requests.
LEAD DATA MANAGEMENT AND ANALYTICS: FUTURE-FIT FACING EXPANDED SCOPE
Support data-related projects by collecting/organizing data, performing data analysis & interpretation, and visualization of all relevant data from CMI (i.e., performance KPIs from Beaute Research, Nielsen, and other similar data), and from CRM, E-Commerce, and Digital Media data.
Engage cross-functional stakeholders (regional and country) to understand user requirements and ensure data accuracy and availability.
Extract data from data platforms (i.e., CMI Dashboard, Social Listening, other databases in CRM, Digital Media), track, analyze, and report Key Performance Index (KPIs).
Perform data cleaning and data analysis and analytics modeling.
Support implementation of dashboard through data automation and analysis solutions.
Liaise with external suppliers or vendors to resolve issues when needed.
ASSISTING SAPAC CMI MANAGER IN DEVELOPMENT AND IMPLEMENTATION OF OTHER AD-HOC KEY PROJECTS (I.E. CX PROGRAM FOR THE REGION)
Assist in the day-to-day coordination with partner agency on key projects.
Assist in the development and implementation of the CX program.
Assist in setting up and coordinating necessary training programs like Research 101.
Assist in building with external vendor an AI-driven Newsletter.
LEAD IN MANAGEMENT OF SOCIAL LISTENING FOR THE REGION
Manage the day-to-day coordination with key partner Meltwater and support in the set-up and trainings with the countries.
Produce ad-hoc analysis when required, specifically for key regional requests (i.e., crisis monitoring) and flag key issues gaining traction in digital space conversations.
COUNTRY SUPPORT DELIVERABLES
Support studies/ad-hoc requests/initiatives from countries in APAC, including coordination with agencies and all related project tasks.
REQUIREMENTS
At least 1-2 years of experience in market research or working in insights role in a company or research agency.
Working knowledge of key measurement tools: retail data, household panel data.
Strong numerical and analytics skills with the ability to slice and dice data in different dimensions and connect the dots between data points/sets.
Experience with social listening tools for research is a plus.
Self-starter with good communication skills (verbal and written).
Can work and manage research independently.
A strong plus will be familiarity or working knowledge of Google Analytics, R Language, Python, SPSS, and Tableau/Power BI.
Proficient level with Microsoft Office (Excel, Word, PowerPoint).
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