GOOGLE ASIA PACIFIC PTE LTD | MARKETING EFFECTIVENESS RESEARCH MANAGER, CONSUMER AND MARKET INSIGHTS

2 days ago

Singapore GOOGLE ASIA PACIFIC PTE LTD Full time

MARKETING EFFECTIVENESS RESEARCH MANAGER, CONSUMER AND MARKET INSIGHTS - SINGAPORE
GOOGLE ASIA PACIFIC PTE. LTD.
Job Category
Information Technology, Marketing / Public Relations
Job level
Manager
Contract type
Permanent, Full Time
Location
Central
Salary
S$11000 - S$22000
Job Description
The area: Marketing
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The role: Marketing Effectiveness Research Manager, Consumer and Market Insights - Singapore
The APAC Consumer and Market Insights (CMI) team leads the work-stream on understanding consumer behavior with focus on media behavior across multiple channels and markets. This understanding plays a significant role in shaping our product marketing narratives and influencing the product strategy behind them.
Marketing Effectiveness is a focus area for APAC CMI as we examine the role of media in driving greater commercial success for clients using various products/services from Google. We work closely with the global product teams, regional and in-market teams (Go-to-Market, Business Development, Video and Search Specialists etc.) and external teams (agencies, third parties) to commercialize products and solutions that enable our sales teams to help our customers achieve their goals. The learnings are also amplified by our Marketing teams to drive relevant perception shifts amongst our business-to-business customers in the region.
As a Marketing Effectiveness Research Manager, you will drive Google’s Marketing Mix Modeling (MMM) engagement program through return-on-investment consulting for customers by working closely with third party research agencies, sales teams, product specialists, and our global product organization.
Return-on-investment consulting brings together Google’s deep platform expertise with MMM results. This process identifies opportunities and provides prescriptive outputs around core pillars of media and creative to amplify customer’s business impact of Google media investments. It connects the dots between theory and practice.
Responsibilities:

  • Drive excellent Marketing Mix Modeling (MMM) return-on-investment consultations across clients in the region by partnering with sales and product specialists. Develop white papers and collaborate with research partners for methodology enhancements/point of view (POV) documents.
  • Manage Google APAC’s engagement with MMM and return-on-investment measurement third parties.
  • Drive business activation of program metrics including trainings, launch programs, new product roadmap, near and long-term strategy, and refreshing program materials.
  • Collaborate with cross-functional stakeholders including Global Product, Sales, Specialists, and others teams by supporting and influencing offline return-on-investment based solutions.
  • Develop communications for internal and external partners, including Director and VP level. Build monthly/quarterly cadence to ensure the impact of the MMM program is tracked, updated, and communicated to key stakeholders and markets.

Minimum qualifications:

  • 8 years of experience in digital media, adtech, marketing analytics, or consulting.
  • Experience with measurement solutions, both first-party and third-party (e.g., MMM, Sales Lift) related to Brand Measurement, and ad sales/tools (e.g., Google Ads, DV360, etc.).

Preferred qualifications:
- Experience collaborating with third-party
tech/measurement vendors and/or strong knowledge of third-party outcomes measurement solutions and vendor ecosystem (Nielsen, Kantar, GFK, Analytic Partners etc).

  • Experience of working on both client side and agency side in the space of marketing analytics.
  • Working knowledge of brand advertiser needs, KPIs and digital and traditional marketing plans.
  • Entrepreneurial motivation, with ability to manage multiple projects from inception to completion.
  • Ability to take ownership over projects by setting objectives, synthesising input from stakeholders and driving awareness/adoption.
  • Ability to work and influence at executive levels in a cross-functional team/matrixed environment.
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