DEVICES AND SERVICES MARKETING INSIGHTS LEAD

2 weeks ago

Singapore GOOGLE ASIA PACIFIC PTE LTD Full time

DEVICES AND SERVICES MARKETING INSIGHTS LEAD - SINGAPORE
GOOGLE ASIA PACIFIC PTE. LTD.
Job Category
Information Technology, Marketing / Public Relations
Job level
Manager
Contract type
Permanent, Full Time
Location
Central
Salary
S$12250 - S$24500
Job Description
The area: Marketing
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The role: Devices and Services Marketing Insights Lead - Singapore
As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.
Additional Role Description:
The Consumer and Market Insights team generates a deep understanding of our consumers and the environment in which they live. In this role, you will lead the development of consumer insights for the Devices and Services Marketing (consumer hardware) team. Through the use of insights, you'll advise Marketing leadership on annual planning, brand positioning, and critical marketing programs. The major programs include ongoing brand perception tracking, strategic research, and the analysis of Google’s first party data in order to build relevant insights.
You'll possess excellent research skills and will work on a wide range of Consumer and Brand problems. In this role, you will have an extensive primary research background and will be unafraid to charter new ground, invent new ways, and deliver creative solutions to some of our biggest challenges. You'll be innately curious, will think big picture, and will deliver insights that guide a business into the future.
Responsibilities:

  • Identify the biggest business challenges across Devices and Services Marketing, translate them into independent research plans, and bring answers to drive and influence strategic decisions and long-term thinking. Break down questions/challenges for marketing and for product, and lead insights on the highest return-on-investment opportunities across the business.
  • Build from the ground up and design impactful ways to root everyone in consumer driven thinking, drive marketing excellence, and showcase the team's work.
  • Develop tools the team needs to be successful.
  • Be a great collaborator and a thought partner; be comfortable working independently owning processes internally and externally with partners, from concept to conclusion and everything in between.
  • Deliver work that is both beautiful and human; build highly-compelling arguments, make the data accessible to a non-expert audience.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience
  • 8 years professional experience with brand and consumer research
  • Experience in quantitative data analysis and qualitative consumer analysis
  • Experience in basic scripting (e.g. SQL, R, Python, SPSS, SAS, etc.)

Preferred qualifications:

  • Advanced degree in business, marketing, psychology, or statistics
  • Experience working on a highly cross-functional team with ability to manage complex projects with multiple stakeholders and priorities
  • Experience working in the consumer electronics business
  • Excellent project management skills and keen attention to detail. Strong verbal and written communication skills
  • Demonstrated ability to tell high-impact stories through data and insights, at an executive level
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