Strategic Marketing Leader for F.T. Services
2 weeks ago
We are seeking an experienced Marketing Executive to lead our marketing efforts and drive business growth at F.T. Services and Distribution Pte Ltd.
About the Role:The successful candidate will be responsible for developing and implementing innovative marketing strategies that align with our company's goals and objectives.
Key Responsibilities:- Collaborate with cross-functional teams to execute sales and marketing campaigns, including brainstorming sessions for internal and external projects.
- Meet with clients to plan and implement marketing campaigns for brand building and lead generation, ensuring alignment with overall company goals and sales targets.
- Analyze data to gain insights about brands, competitors, and trends, informing strategic decisions.
- Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events.
- Develop sales materials and monthly promotions to support the sales team.
- Manage all brand equity, product images, event launches, and design monthly promotions using data-driven insights.
- Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals.
- Measure and report performance of marketing campaigns, gaining insights and assessing against goals.
- Bachelor's degree or equivalent in marketing, business, or a related field.
- At least 3 years of experience as a marketing executive or in a similar role.
- Solid understanding of market research techniques, data analysis, and statistical methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Experience in content development and website design.
- Proficiency in MS Office and marketing software (e.g., CRM).
- Familiarity with social media and web analytics tools (e.g., WebTrends).
- Exceptional communication and interpersonal skills.
- Strong organizational and time-management skills.
- Demonstrated creativity and business acumen.
- Good command of written and spoken English and Mandarin to liaise with Mandarin-speaking associates.
The estimated salary for this position is $80,000 - $110,000 per annum, depending on experience and qualifications.
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