Strategic Loyalty Marketing Leader

19 hours ago


Singapore SAMSUNG Full time
Job Description

We are seeking a highly skilled Strategic Loyalty Marketing Leader to join our team at Samsung Electronics. As a key member of our Digital Marketing team, you will be responsible for developing and executing a comprehensive loyalty marketing strategy to drive customer engagement and retention.

About the Role

In this role, you will lead the development of marketing roadmaps, conduct market research, and analyze campaign results to inform future marketing initiatives. You will work closely with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programs.

Key Responsibilities
  • Develop and implement a brand loyalty strategy to increase customer engagement and retention.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing efforts.
  • Conduct market research and analyze campaign results to inform future marketing initiatives.
  • Manage project calendars and update overall campaign direction.
  • Design and implement user acquisition campaigns across various digital channels.
  • Develop targeted campaigns to promote loyalty programs and platforms.
Requirements
  • Bachelor's degree in Marketing or related field.
  • 5-7 years of experience in loyalty marketing and data-driven marketing industry.
  • Strong knowledge of marketing app platforms and loyalty programs.
  • Understanding of digital marketing channels for demand generation and user acquisition.
  • Proven project management experience and presentation skills.
What We Offer

We offer a competitive salary of $120,000 per year, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about loyalty marketing, we encourage you to apply for this exciting opportunity.



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