Strategic Marketing Leader for ASEAN Region
3 weeks ago
Role Overview:
We are seeking an experienced Marketing Manager to join our innovative marketing team at CSA Group. This role will play a critical part in the growth of our organization, contributing to a safer world.
Key Responsibilities:
- Develop and execute annual strategic marketing plans aligned with business objectives for the ASEAN region.
- Build marketing programs to support commercial business objectives across different channels.
- Identify gaps and recommend marketing programs to meet regional business objectives.
- Be a marketing subject matter expert for the ASEAN business, with in-depth knowledge of the service offering, customer applications, market conditions, and competitive landscape.
- Execute marketing plans with strategic tactics to meet lead generation and brand awareness objectives.
- Liaise with commercial unit leaders and content developers to define a content strategy.
- Develop content aligned with the content strategy for the CSA Group website, landing pages, customer emails, and social media.
- Align with and leverage global marketing campaigns to benefit ASEAN commercial teams and customers.
- Stay abreast of industry and customer trends by monitoring market activity.
- Lead customer engagement programs and industry activities, including customer events, webinars, tradeshows, media publications, and associations.
- Manage multiple projects and priorities using project management principles.
- Analyze ROI on all marketing activities and outline key areas for improvement.
- Collaborate with internal marketing resource teams to benefit marketing strategies and campaigns.
- Work with external agencies and vendors to develop marketing collateral and procure promotional items.
Requirements:
- College/university degree in marketing or business administration, or equivalent experience in sales/marketing.
- 10+ years of B2B strategic marketing experience.
- 7+ years of demonstrable success in similar roles.
- Engineering or technical background is an asset.
- MBA is an asset.
Skills:
- Proven experience in strategic marketing and tactic implementation.
- Excellent written and verbal communication skills.
- Strong ability to develop, execute, and analyze marketing campaigns.
- Proven project management skills and experience.
- Ability to work in flexible hours to accommodate global time zones.
- Ability to travel within South East Asia to support local events.
- Native English speaker.
- Fluent in Chinese, Thai, or Malay is a plus.
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