Strategic Marketing Leader for ASEAN Region

3 weeks ago


Singapore CSA Group Full time

Role Overview:


We are seeking an experienced Marketing Manager to join our innovative marketing team at CSA Group. This role will play a critical part in the growth of our organization, contributing to a safer world.


Key Responsibilities:



  • Develop and execute annual strategic marketing plans aligned with business objectives for the ASEAN region.
  • Build marketing programs to support commercial business objectives across different channels.
  • Identify gaps and recommend marketing programs to meet regional business objectives.
  • Be a marketing subject matter expert for the ASEAN business, with in-depth knowledge of the service offering, customer applications, market conditions, and competitive landscape.
  • Execute marketing plans with strategic tactics to meet lead generation and brand awareness objectives.
  • Liaise with commercial unit leaders and content developers to define a content strategy.
  • Develop content aligned with the content strategy for the CSA Group website, landing pages, customer emails, and social media.
  • Align with and leverage global marketing campaigns to benefit ASEAN commercial teams and customers.
  • Stay abreast of industry and customer trends by monitoring market activity.
  • Lead customer engagement programs and industry activities, including customer events, webinars, tradeshows, media publications, and associations.
  • Manage multiple projects and priorities using project management principles.
  • Analyze ROI on all marketing activities and outline key areas for improvement.
  • Collaborate with internal marketing resource teams to benefit marketing strategies and campaigns.
  • Work with external agencies and vendors to develop marketing collateral and procure promotional items.

Requirements:



  • College/university degree in marketing or business administration, or equivalent experience in sales/marketing.
  • 10+ years of B2B strategic marketing experience.
  • 7+ years of demonstrable success in similar roles.
  • Engineering or technical background is an asset.
  • MBA is an asset.

Skills:



  • Proven experience in strategic marketing and tactic implementation.
  • Excellent written and verbal communication skills.
  • Strong ability to develop, execute, and analyze marketing campaigns.
  • Proven project management skills and experience.
  • Ability to work in flexible hours to accommodate global time zones.
  • Ability to travel within South East Asia to support local events.
  • Native English speaker.
  • Fluent in Chinese, Thai, or Malay is a plus.


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