Chief Marketing Strategist for ASEAN Region

1 month ago


Singapore CSA Group Full time
Job Summary

We are seeking an experienced and creative Chief Marketing Strategist to join our innovative marketing team in the ASEAN region. As a key member of our global marketing team, you will play a critical role in driving business growth and leading to a safer world.

About CSA Group

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. We have been part of this mission for nearly one hundred years, developing engineering standards and testing, inspecting, and certifying a wide range of products to meet exacting requirements for safety, performance, and environmental impact.

Key Responsibilities
  • Develop, execute, and manage regional marketing programs aligned with an annual strategic marketing plan.
  • Support commercial business objectives, lead acquisition, build awareness of CSA Group's brand, foster customer retention and growth, and provide sales support.
  • Liaise with commercial unit leaders and content developers to define a content strategy that takes into account strategic positioning and messaging to address customer needs.
  • Develop content, aligned with the content strategy, for the CSA Group website, landing pages, customer emails, and social media.
  • Align with and leverage global marketing campaigns to the benefit of ASEAN commercial teams and ASEAN customers.
Requirements
  • College/university degree in marketing or business administration or equivalent experience in sales/marketing.
  • 10+ years of B2B strategic marketing experience.
  • 7+ years of demonstrable success in similar roles.
  • Engineering or technical background is an asset.
  • MBA is an asset.
What We Offer

A competitive salary of $120,000 - $150,000 per annum, depending on experience, plus benefits including health insurance, retirement plan, and paid time off. We also offer opportunities for professional growth and development, as well as a dynamic and collaborative work environment.



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