Chief Product Marketing Strategist, CASAJ Region

3 days ago


Singapore BECTON DICKINSON HOLDINGS PTE. LTD. Full time

We are seeking a highly skilled Chief Product Marketing Strategist to join our team in the CASAJ region.

About Becton Dickinson Holdings Pte. Ltd.

Becton Dickinson Holdings Pte. Ltd. is a global medical technology company that offers innovative solutions for healthcare professionals and patients worldwide.

Job Summary

The successful candidate will be responsible for developing and executing key marketing strategic and tactical plans for TB, Blood Culture, and MCM product platforms in the CASAJ region. This includes establishing and strengthening a strong competitive position, increasing business and portfolio opportunities, and providing leadership of marketing promotional and communication programs.

The ideal candidate should have a deep understanding of market research and customer insights, as well as experience in developing internal training curriculum and reporting on regional business performance.

Responsibilities
  • Develop and execute regional marketing strategies to achieve financial targets
  • Manage all aspects of product marketing plans, including go-to-market strategies, market sensing, and marketing mix
  • Employ market research tools to identify and interpret changing user attitudes, demands, and needs
Requirements
  • Bachelor's Degree in Life Sciences
  • Minimum 5+ years of life sciences industry experience
  • Minimum 10 years of experience with 2 years of supervisory experience
  • Cross-functional team experience desirable
  • Substantial applied product and market management experience in multiple disciplines
Salary Information

The estimated salary for this role is SGD $120,000 - $180,000 per annum, depending on qualifications and experience.

Benefits

Becton Dickinson Holdings Pte. Ltd. offers a comprehensive benefits package, including medical insurance, retirement savings plan, and paid time off.



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