Digital Marketing Strategist

4 days ago


Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time
About the Role

Are you a seasoned digital marketing professional with a passion for product marketing? Do you have experience driving CRM channel share and Pixel sales contribution in the APAC region? We are seeking an accomplished Digital Marketing Strategist to join our APAC Google Store marketing team.

Responsibilities
As a Digital Marketing Strategist, you will be responsible for owning the execution of CRM campaign moments across key markets in APAC. This includes campaign calendar management, briefing, creating, CRM technical delivery and deployment, performance goal setting and reporting on commercial impact driven by channel.

You will also drive CRM channel share and Pixel sales contribution to support both 1P+3P unit sales and business objectives. Furthermore, you will understand overarching business objectives and strategy, and own and ensure these are translated into overall regional CRM marketing strategy across the customer lifecycle.

In this role, you will lead the development of targeted, high-impact content and execute scalable marketing campaigns to drive engagement of customers. Additionally, you will lead A/B and multivariate testing and optimizations throughout the customer journey and drive local learnings and insights to drive Pixel and portfolio loyalty across the region.

Requirements
We are looking for someone with a Bachelor's degree in Marketing or equivalent practical experience, along with 5 years of experience working on digital marketing campaigns, performance media or email marketing. You should have experience with APAC regional Performance Marketing and working on campaigns/projects with multiple senior stakeholders.

Able to communicate in English fluently is a must, and Japanese fluency is a plus to support partner relationship management in this region. We are looking for someone who can balance working in a creatively driven organization with a data-driven approach to marketing.

About Us
We are Google Asia Pacific Pte. Ltd., a leading technology company that aims to make information universally accessible and useful. Our Google Store offers a wide range of products and services that cater to the needs of consumers and businesses alike.

We offer a competitive salary of SGD 140,000 - 160,000 per annum, depending on experience.

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