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Global Brand Management Leader

1 month ago

Singapore Unilever Full time

About Unilever Ice Cream

Unilever is a global consumer goods company with a rich history of innovation and a commitment to sustainability. As one of the largest ice cream companies in the world, we have over 100 years of experience in creating joyful moments for consumers.

Our Mission

We aim to bring people together through our iconic brands such as Magnum, Wall's, and Ben & Jerry's. We believe that happiness is a fundamental human right, and our purpose is to make sustainable living commonplace.

Job Summary

We are seeking a highly motivated and experienced Brand Manager to lead our brand marketing efforts in Singapore. The successful candidate will be responsible for developing and implementing effective brand plans that drive growth and profitability.

Key Responsibilities

  • Lead the development of the Brand Marketing Plan, within the national category plan guidelines, to meet company goals.
  • Analyze brand Profit and Loss (P&L) and drive profitability of the brand.
  • Manage the assigned brand's new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
  • Lead a multifunctional team (including Media, Creative, Activation, PR and Social teams) to implement the plan in the market place and monitors performance of the support plans.
  • Built productive working relationship with Customer Development, CMI, regional category team, Finance and Supply Chain to manage the brand's day to day operations, and external partners and agencies.
  • Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.
  • Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
  • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

Requirements

  • Bachelor's Degree in Marketing or equivalent.
  • Minimum 5 years' experience in brand/product management/marketing, preferably in the consumer goods industry.
  • Marketing leadership experience. Proven track record of delivering topline and marketing KPIs (driving share and penetration).
  • Leading a cross-functional leadership team. Experience in managing agencies. Experience in managing digital channels and programs: Digital demand creation and fulfillment.
  • Proven experience in developing and implementing effective and integrated brand plans.
  • You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
  • You embrace a high growth mindset with strong love for consumers, shoppers and customers.
  • You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
  • You are equipped with media savvy particularly in digital marketing and know-how.
  • You are experienced in proven project and budget management.
  • You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

What We Offer

We offer a competitive salary of SGD 120,000 - 180,000 per annum, depending on experience, plus benefits including medical insurance, retirement plan, and opportunities for career growth and development. If you are passionate about branding and marketing, and want to join a dynamic and innovative company, please apply online by clicking on the 'Apply' button.