Strategic Brand Manager

4 weeks ago


Singapore AD ASTRA CONSULTANTS PRIVATE LTD. Full time

About AD ASTRA CONSULTANTS PRIVATE LTD.

We are a prominent leader in the global food industry, renowned for our innovative approach and commitment to delivering high-quality, sustainable, and delicious food products.

Our company is seeking an experienced and results-driven Brand Manager to join our dynamic marketing team. This role requires a strategic thinker with a deep understanding of both General Trade and Modern Trade channels, as well as strong experience in media management and distribution.

Key Responsibilities:

  • Craft and execute brand strategies tailored to General Trade and Modern Trade channels, ensuring alignment with business goals.
  • Leverage your understanding of distribution networks and sales experience to optimize brand presence.
  • Manage relationships with media agencies, oversee media buying, and coordinate with advertising and ad design agencies.
  • Lead the creation and implementation of integrated marketing campaigns, including digital, print, and experiential initiatives.
  • Define and communicate the brand's unique value proposition.
  • Oversee new product launches, including market positioning, go-to-market strategies, and promotional activities.
  • Track and manage brand health metrics, including awareness, perception, and loyalty.

Requirements:

  • A bachelor's degree in marketing, business administration, or a related field, as well as an MBA or advanced degree, is advantageous.
  • 5 to 10 years of experience in brand management, with a strong focus on the food industry.
  • Extensive experience with media agencies, media buying, advertising, ad design, and promotions houses.
  • Strong analytical skills, with the ability to interpret data and make informed decisions.
  • Creative thinking, problem-solving abilities, and attention to detail.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders and drive results.
  • Proficiency in digital marketing tools and platforms.

Estimated Salary: $80,000 - $120,000 per annum, depending on experience and qualifications.



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