Strategic Brand Portfolio Manager
3 days ago
ALLSWELL TRADING PTE LTD is seeking a skilled Strategic Brand Portfolio Manager to drive the development and execution of our brand portfolio strategy. This role will play a crucial part in formulating annual marketing plans and supporting the management team in achieving business objectives.
Key Responsibilities
- Develop a comprehensive brand development plan, outlining strategies to enhance brand equity and drive overall growth.
- Implement integrated marketing campaigns to support brand growth and profitability, leveraging expertise in market research, budgeting, leadership, and digital marketing.
- Collaborate with the sales and channel teams to ensure consistency in brand image across all distribution channels, driving trade marketing activations and consumer promotions.
- Analyse market trends, consumer behaviour, and competitor activity to identify opportunities for growth and develop targeted strategies.
- Work closely with health and wellness organisations to reinforce Allswell's positioning as a leader in the FMCG health and wellness products industry.
Requirements
- Minimum 3 years of experience in a brand management role, preferably in the FMCG beverage industry or FMCG health and wellness products.
- Degree in any business-related field, accompanied by strong commercial acumen, innovative entrepreneurial spirit, and excellent communication skills.
- Able to work under pressure, independently, and collaboratively as part of a dynamic team.
About ALLSWELL TRADING PTE LTD
We are a leading company in the FMCG health and wellness products industry, dedicated to providing high-quality products that meet the needs of our customers. Our company culture values innovation, teamwork, and customer satisfaction. We offer a competitive salary package, including a base salary of SGD $80,000 per annum, along with additional benefits and opportunities for career growth.
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