Strategic Brand Development Manager

14 hours ago


Singapore OKAY PTE. LTD. Full time
Company Overview
OKAY PTE. LTD. is a leading organization that values innovation and excellence in marketing strategies.

Salary: We offer an attractive salary of $80,000 to $120,000 per annum, commensurate with experience.

Job Description:
We are seeking a talented Strategic Brand Development Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our brand and services.

Key Responsibilities:
  • Evaluate and optimize marketing and pricing strategies to drive business growth.
  • Analyze market trends and prepare forecasts to inform strategic decisions.
  • Generate new business leads through creative thinking and problem-solving.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Experiment with various organic and paid acquisition channels to achieve optimal results.
  • Produce valuable and engaging content for our website and blog to attract and convert our target audience.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements:
  • A Bachelor's degree in marketing, business, or any other relevant field.
  • Sound understanding of marketing fundamentals and tactics.
  • Creative thinking and problem-solving ability.
  • Leadership and project management skills.
  • Knowledge of digital marketing and social media marketing strategies.
  • Excellent verbal and non-verbal communication skills.
  • Proficiency with marketing tools and software.
  • Proficient in marketing research and statistical analysis.
  • The ability to work under pressure.
  • Availability to work within standard working hours.


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