Global Brand Marketing Strategist

1 day ago


Singapore ACCELA RECRUITMENT SERVICES PTE. LTD. Full time

We are seeking a highly skilled Global Brand Marketing Strategist to join our team at Accela Recruitment Services Pte. Ltd.

Company Overview

Our client is a homegrown Singaporean luxury jewellery brand looking to expand their global presence and enhance their brand identity.

With an initial focus on the London, Paris, and US markets, we aim to expand our global reach and become a leader in the industry.

Salary

The estimated salary for this role is SGD $120,000 per annum.

Job Description

The successful candidate will play a pivotal role in developing and executing marketing strategies tailored to the unique dynamics of key markets.

This position requires a strategic thinker with a background in the jewellery industry and experience working with global teams.

The ideal candidate will have a strong understanding of digital marketing trends and best practices, as well as excellent communication and interpersonal skills.

  • Strategic Planning: Engage with partner agencies to develop and implement comprehensive marketing strategies that align with the brand's goals and resonate with target audiences.
  • Campaign Execution: Lead multi-channel marketing campaigns, including digital marketing, social media, email, and events, to drive brand awareness and customer engagement.
  • Market Insights: Conduct in-depth market research to identify trends, consumer preferences, and competitive analysis, providing actionable insights to inform marketing strategies.
  • Cross-Functional Collaboration: Work closely with global product development, sales, and creativity teams to ensure cohesive messaging and branding across all platforms.
  • Content Development: Oversee the creation of engaging content for marketing materials, the website, and social media channels that reflect the brand's identity and appeal to target markets.
  • Performance Analysis: Monitor and analyse campaign performance metrics, preparing reports to evaluate effectiveness and optimise future initiatives.
Required Skills and Qualifications

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of marketing experience, preferably within the jewellery industry
  • Proven experience working with global teams, focusing on the London and US markets
  • Strong understanding of digital marketing trends and best practices
  • Excellent communication and interpersonal skills
  • Creative mindset with a keen attention to detail
  • Proficiency in marketing analytics tools and CRM systems
Benefits

We offer a competitive salary and benefits package, including:

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • Collaborative team culture
  • Flexible working hours


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