Brand Marketing Strategist for Luxury Hospitality Brands

2 days ago


Singapore BANYAN TREE MARKETING GROUP PTE. LTD. Full time

Marketing & Communications Role in Upscale Hospitality

Banyan Tree Marketing Group PTE. LTD., a leading independent hospitality group, seeks an experienced Brand Marketing Strategist to spearhead marketing efforts across our upscale and midscale portfolio.

We are looking for a skilled professional with 10+ years of experience in marketing communications, preferably in the hospitality industry. Your expertise should include developing engaging campaigns, creating brand awareness, and fostering strong relationships with influencers and content creators.

Key Responsibilities:

  • Elevate Brand Awareness: Collaborate with our PR team to create and implement brand awareness campaigns, work closely with social media teams to identify and partner with relevant influencers, and optimize owned channels such as brand.com and CRM.
  • On-Brand Content Strategy: Develop and execute compelling content across various channels, ensuring consistent brand expression across all customer-facing materials.
  • Support Hotels: Partner pre-opening properties in the development of their marketing plans, execute re-positioning projects based on business needs, and plan HQ-led activations and/or partnerships on property.
  • Brand Campaign Development: Assist in creating and executing brand campaigns, collaborate with cross-functional teams, and consult on segment-specific campaigns targeting various customer segments.

Requirements:

  • Minimum of 10 years of experience in marketing communications.
  • Experience building brands through psychographic targeting and utilizing data to inform decision-making.
  • Proven track record of developing engaging and impactful campaigns across multiple channels.
  • Strong project management and organizational skills, creative thinking, and excellent communication skills.

Salary: SGD $120,000 - SGD $180,000 per annum, depending on experience. If you are a motivated and creative marketing professional with a passion for luxury hospitality, we encourage you to apply.


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