Marketing Strategist for Hotel Brand Development

5 days ago


Singapore ROYAL PLAZA Full time

The Royal Plaza is seeking a seasoned Marketing Strategist to drive hotel brand development and marketing efforts. This role requires a skilled professional with experience in market research, competitive analysis, and content creation.

Job Description:

About the Role

  • Drive Market Positioning: Conduct comprehensive market research to understand current trends, competitor positioning, and guest preferences within the hospitality segment.
  • Develop Brand Strategy: Develop and execute a market repositioning strategy to differentiate the hotel and emphasize its unique attributes.
  • Create Targeted Campaigns: Identify and prioritize target audience segments, creating tailored marketing messages and campaigns that appeal to each segment.

About You

  • Must-Have Qualifications: Bachelor's degree in Marketing, Business, Hospitality, or a related field (Master's degree preferred). 5+ years of experience in product marketing, brand management, or marketing, ideally within hospitality or related sectors.
  • Essential Skills: Strong understanding of market positioning, brand strategy, and consumer behavior. Exceptional communication skills with the ability to craft compelling stories and brand messages. Hands-on experience with digital marketing channels, content creation, and campaign management.

Compensation Package: We offer a highly competitive salary of $85,000 per year, along with a range of benefits including health insurance, retirement plan, and paid time off.



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