Marketing Strategist for Hotel Brand Development
5 days ago
The Royal Plaza is seeking a seasoned Marketing Strategist to drive hotel brand development and marketing efforts. This role requires a skilled professional with experience in market research, competitive analysis, and content creation.
Job Description:
About the Role
- Drive Market Positioning: Conduct comprehensive market research to understand current trends, competitor positioning, and guest preferences within the hospitality segment.
- Develop Brand Strategy: Develop and execute a market repositioning strategy to differentiate the hotel and emphasize its unique attributes.
- Create Targeted Campaigns: Identify and prioritize target audience segments, creating tailored marketing messages and campaigns that appeal to each segment.
About You
- Must-Have Qualifications: Bachelor's degree in Marketing, Business, Hospitality, or a related field (Master's degree preferred). 5+ years of experience in product marketing, brand management, or marketing, ideally within hospitality or related sectors.
- Essential Skills: Strong understanding of market positioning, brand strategy, and consumer behavior. Exceptional communication skills with the ability to craft compelling stories and brand messages. Hands-on experience with digital marketing channels, content creation, and campaign management.
Compensation Package: We offer a highly competitive salary of $85,000 per year, along with a range of benefits including health insurance, retirement plan, and paid time off.
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