Global Brand Strategist
3 days ago
Estimated Salary: SGD 80,000 - 120,000 per annum
About Our ClientWe are Accela Recruitment Services Pte Ltd, a leading recruitment agency in Singapore. We are seeking an experienced Marketing Manager to join our team and help us expand our reach in the luxury jewellery market.
Job DescriptionAs a Marketing Manager, you will be responsible for developing and executing marketing strategies that align with our brand's goals and resonate with key target audiences in London, Paris, and the US.
Key Responsibilities:- Develop comprehensive marketing plans that drive brand awareness and customer engagement
- Lead multi-channel marketing campaigns, including digital marketing, social media, email, and events
- Conduct market research to identify trends, consumer preferences, and competitive analysis
- Collaborate with global product development, sales, and creativity teams to ensure cohesive messaging and branding across all platforms
- Oversight of content development for marketing materials, the website, and social media channels
- Performance analysis and evaluation of campaign effectiveness
- Act as a brand ambassador to ensure consistent messaging and positioning across all marketing efforts
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of marketing experience, preferably within the jewellery industry
- Proven experience working with global teams, focusing on the London and US markets
- Strong understanding of digital marketing trends and best practices
- Excellent communication and interpersonal skills
- Creative mindset with a keen attention to detail
- Proficiency in marketing analytics tools and CRM systems
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