Global Brand Strategist
3 days ago
We are seeking a highly skilled Global Brand Strategist to join our team at JOBALLY PTE. LTD.
As a Global Brand Strategist, you will be responsible for developing and executing marketing strategies to increase brand awareness, grow market share, and improve profitability.
Key Responsibilities:
- Develop and execute short-term and long-term action plans to grow product portfolios in terms of brand awareness, market share, and product profitability.
- Plan and execute ATL and BTL campaigns, marketing communications (online and offline), and trade marketing activities for all product portfolios under your responsibility.
- Manage A&P spending within assigned budgets and ensure ROI for each campaign.
- Lead and execute promotions, advertising, and marketing campaigns effectively through strategic partnerships with agencies, vendors, and other external stakeholders.
- Conduct market research, analyze consumer insights, market intelligence, and competitive information to develop new product ideas and effective marketing plans for assigned products/brands.
- Conceptualize innovative, consumption-driving promotions that are profitable and link promotions to advertising wherever possible to create an integrated and targeted 360-degree marketing plan.
- Bulletin bulletin Advertisement Build strong brand/product presence in all distribution channels, including assisting in e-commerce at Marketplace.
- Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines.
Requirements:
- Degree in Marketing or Business Administration.
- At least 4 years of relevant marketing working experience in the beauty, personal care, or other FMCG industry is preferred.
- Knowledge of web analytics tools (e.g., Google Analytics).
- Proactive hands-on team player with excellent interpersonal skills.
- Able to work under pressure to meet deadlines.
Salary: $80,000 - $100,000 per year
We regret to inform that only shortlisted candidates will be notified.
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