Global Brand Equity Strategist
11 hours ago
About the Role
We are seeking a highly experienced Global Brand Equity Strategist to lead the global brand equity, portfolio strategy, and international market expansion of one of our private label brands.
As a key member of our team, you will be responsible for:
- IDentifying consumer needs/insights, category trends, and commercial opportunities across multiple markets.
- Studying quantitative and qualitative data to identify issues/opportunities.
- Leading the development of the Brand Strategic Plan and Regional/Global expansion strategy.
- Developing the Brand's 24-month rolling New Products Pipeline from ideation to concept development to NPD qualification to regional marketing launch campaigns and toolkits.
- Driving growth, tracking performance, and achieving commercial targets for your portfolio; managing A&P budget.
- Collaborating with cross-functional teams, channel, distributor, and/or agency partners.
Requirements
To succeed in this role, you will need:
- A degree in any discipline.
- A minimum of 8 years of relevant experience at a leading FMCG company.
- Business accountability on sales, market share, marketing spends.
- Proven experience in global/regional brand strategy, business strategy, and integrated marketing.
- Experience across different Asian markets.
- Experience managing relationships with various stakeholders.
- Experience leading cross-functional teams and partnering with media/creative agencies.
- A self-starter mentality, resilience, ability to react quickly in a fast-paced environment, and collaboration skills.
Salary Estimate
The estimated salary for this role is between $120,000 - $180,000 per annum, depending on experience and qualifications.
About FairPrice Group
FairPrice Group is a leading retail group in Singapore, operating hypermarkets, supermarkets, and convenience stores. We are committed to providing excellent customer service and offering a wide range of quality products at competitive prices.
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