Global Brand Equity Strategist

11 hours ago


Singapore FairPrice Group Full time

About the Role

We are seeking a highly experienced Global Brand Equity Strategist to lead the global brand equity, portfolio strategy, and international market expansion of one of our private label brands.

As a key member of our team, you will be responsible for:

  • IDentifying consumer needs/insights, category trends, and commercial opportunities across multiple markets.
  • Studying quantitative and qualitative data to identify issues/opportunities.
  • Leading the development of the Brand Strategic Plan and Regional/Global expansion strategy.
  • Developing the Brand's 24-month rolling New Products Pipeline from ideation to concept development to NPD qualification to regional marketing launch campaigns and toolkits.
  • Driving growth, tracking performance, and achieving commercial targets for your portfolio; managing A&P budget.
  • Collaborating with cross-functional teams, channel, distributor, and/or agency partners.

Requirements

To succeed in this role, you will need:

  • A degree in any discipline.
  • A minimum of 8 years of relevant experience at a leading FMCG company.
  • Business accountability on sales, market share, marketing spends.
  • Proven experience in global/regional brand strategy, business strategy, and integrated marketing.
  • Experience across different Asian markets.
  • Experience managing relationships with various stakeholders.
  • Experience leading cross-functional teams and partnering with media/creative agencies.
  • A self-starter mentality, resilience, ability to react quickly in a fast-paced environment, and collaboration skills.

Salary Estimate

The estimated salary for this role is between $120,000 - $180,000 per annum, depending on experience and qualifications.

About FairPrice Group

FairPrice Group is a leading retail group in Singapore, operating hypermarkets, supermarkets, and convenience stores. We are committed to providing excellent customer service and offering a wide range of quality products at competitive prices.



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