Brand and Marketing Leader

1 day ago


Singapore ASCOTT INTERNATIONAL MANAGEMENT PTE LTD Full time
Senior Executive, Brand

A career-defining opportunity has arisen for a seasoned professional to lead our Brand & Marketing Team in the Singapore Cluster. As a Senior Executive, Brand, you will play a pivotal role in shaping and executing marketing strategies that drive business growth and customer loyalty.

About the Role

This is a dynamic and challenging position that requires a strategic thinker with exceptional leadership skills, a deep understanding of brand management, and a proven track record in developing and executing successful marketing campaigns. Your expertise will be invaluable in maintaining our brand's consistency and relevance across all touchpoints, from advertising and product packaging to customer communications and in-language sites.

Key Responsibilities:
  • Develop and implement brand-level activations aligned with our brand signatures, reinforcing our positioning and value propositions.
  • Monitor market trends, consumer insights, and competitor activities to assess and refine our brand strategy.
  • Oversee the development of marketing materials, advertisements, and promotional content to ensure they align with our brand guidelines.
  • Assist in the conceptualisation, management, and optimisation of the marketing calendar and integrated campaigns across digital, traditional, and experiential channels.
Requirements:
  • Minimum 5 years of experience in brand management, marketing, or a related field.
  • Proven track record in developing and executing successful marketing campaigns.
  • Excellent leadership and communication skills.
  • Strong analytical and problem-solving skills.
Salary: SGD $80,000 - $100,000 per annum

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