Senior Brand Marketing Leader

2 days ago

Singapore Singtel Full time
Drive Brand Leadership
At Singtel, we foster a work environment where employees experience a strong sense of Belonging, making meaningful Impact and Growing both personally and professionally.

As a Senior Brand Marketing Manager, you will drive market leadership in brand positioning and communication through annual marketing plans and integrated campaigns. You will develop and own the Singtel brand guidelines across all touch points, ensuring synergies across multiple brand platforms and mediums. You will drive emotional brand engagement, looking beyond rational and functional brand attributes. You will achieve brand consistency by collaborating and aligning brand expressions across departments and business units.

Manage Agency Relationships
You will promote integration across the different specialist creative and media agencies that Singtel works with. You will manage Singtel's relationship with retained agencies through Client-Agency performance reviews on a 6-monthly basis. You will track and optimize agency fees and scopes on a monthly basis, and annually during planning season. You will monitor agency scope reconciliations monthly. You will manage monthly agency retainer payment (creative & media). You will manage A&P budget.

Media Excellence
You will manage negotiations of Master Contracts with strategic media partners (e.g. SPH and MediaCorp). You will manage overall media spend against Master Contract commitments. You will manage brand research surveys and sponsorship audits. You will organize regular Marketing/Brand workshops to share industry best practices.

Skills for Success
You will have a Min Degree preferably in Marketing and/or Communications. You will have Min 8 years' progressive experience either in an advertising agency or equivalent. You will be competent in brand/communication strategy, research and campaign execution across integrated media. You will be able to read data and conduct brand tracking of campaigns. You will have sharp business acumen with excellent interpersonal, facilitation and presentation/communication skills. You will have excellent organizational skills for projects and events. You will have a challenger mindset, dynamic and proactive. Experience in the tech/telecom sector is an advantage.

Rewards that Go Beyond
You will have flexible work arrangements. You will have a full suite of health and wellness benefits. You will have ongoing training and development programs. You will have internal mobility opportunities.

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