Regional Brand Marketing Senior Manager

4 weeks ago

Singapore LG ELECTRONICS SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities


1. Brand Strategy Development & Execution:

  • Design and implement region-specific brand strategies that align with global guidelines but cater to the unique needs of each market within the Asia region.
  • Develop integrated marketing campaigns, focusing on brand positioning, awareness, and engagement to ensure market penetration and growth.

2. Market Research & Consumer Insights:

  • Conduct in-depth market analysis to identify trends, competitive landscape, and consumer preferences across key markets in Asia.
  • Utilize consumer insights to refine brand strategies and ensure the product positioning appeals to target audiences.

3. Team Leadership & Cross-Functional Collaboration:

  • Lead and mentor a team of marketing professionals across different markets, fostering a collaborative and high-performance culture.
  • Work closely with the sales, product development, and digital teams to align strategies and achieve business goals.

4. Brand Campaign Management:

  • Oversee the planning, budgeting, and execution of multi-channel marketing campaigns, including digital, social, and traditional media.
  • Evaluate campaign performance, leveraging analytics to optimize and ensure ROI.

5. Stakeholder Engagement & Brand Communication:

  • Act as the primary brand ambassador for the region, ensuring brand consistency and compliance in all marketing communications.
  • Develop strong relationships with regional stakeholders, agencies, and partners to amplify the brand’s reach.

6. Budget Management & Financial Accountability:

  • Manage the regional marketing budget, ensuring efficient allocation of resources for maximum impact.
  • Track and report on budget utilization, providing financial insights to senior leadership.

7. Crisis Management & Brand Reputation:

  • Proactively identify and address potential brand risks, ensuring a swift and strategic response to any brand crises or issues.
  • Protect and enhance the brand reputation through proactive communications and stakeholder management.

Requirements

1. Educational Background:

  • Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
  • Minimum 15 years of experience in brand marketing, with at least 5 years in a leadership role overseeing multiple markets in Asia.
  • Proven experience in driving brand growth in diverse markets, particularly in the APAC region.
  • Experience working in the electronic industry is highly desirable.

2. Skills & Competencies:

  • Strong strategic and analytical thinking abilities, with a deep understanding of the Asian market dynamics.
  • Excellent leadership and people management skills, with the ability to inspire and drive teams towards shared goals.
  • Superior communication and presentation skills,
  • Ability to navigate complex, matrixed organizational structures and influence stakeholders at all levels.



Tell employers what skills you have

Market Research
Traditional Media
Management Skills
Strategy Development
Budget Management
Dynamics
Brand Campaign Management
Marketing Communications
Stakeholder Engagement
Team Leadership
Accountability
Appeals
Presentation Skills
Integrated Marketing
Crisis Management
Product Development

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