Senior manager, brand marketing

5 days ago


Singapore Singapore Telecommunications Limited. Full time

Be a Part of Something BIG
Are you a strategic thinker with a passion for brand development and marketing excellence? Singtel is seeking a dynamic and experienced Senior Brand Marketing Manager to join our team. If you have a proven track record in driving brand leadership, managing creative and media partnerships, and executing impactful marketing campaigns, we want to hear from you
Make an Impact by
Brand DevelopmentDrive market leadership in brand positioning and communication though annual marketing plans and integrated campaigns
Develop and own the Singtel brand guidelines across all touch points, ensuring synergies across multiple brand platforms and mediums
Drive emotional brand engagement - looking beyond rational and functional brand attributes.
Achieve brand consistency by collaborating and aligning brand expressions across departments and business unitsAgency ManagementPromote integration across the different specialist creative and media agencies that Singtel works with
Manage Singtel’s relationship with retained agencies (through Client-Agency performance reviews on a 6-monthly basis).
Track and optimise agency fees and scopes on a monthly basis, and annually during planning season
Monitor agency scope reconciliations monthly.
Manage monthly agency retainer payment (creative & media).
Manage A&P budgetMedia/Operational Excellence ManagementManage negotiations of Master Contracts with strategic media partners (eg. SPH and Media Corp).
Manage overall media spend against Master Contract commitments.
Manage brand research surveys and sponsorship audits
Organize regular Marketing/Brand workshops to share industry best practices.Skills for Success
Min Degree preferably in Marketing and/or Communications
Min8 years’ progressive experience either in an advertising agency or equivalent
Competent in brand/communication strategy, research and campaign execution across integrated media
Ability toread data and conductbrand tracking of campaignswould be a huge plus
Sharp business acumen with excellent interpersonal, facilitation and presentation/communication skills
Excellent organizational skills for projects and events
Challenger mindset, dynamic and proactive
Experience in the tech/telecom sector is an advantage
Rewards that Go Beyond
Flexible work arrangements
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities#J-18808-Ljbffr



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