Marketing Brand Manager/ Assistant Manager
3 weeks ago
In this business-critical role, you will be driving the brand strategy in globally, defining and delivering robust integrated brand initiatives based on in-depth consumer and market understanding, reporting to the Global Marketing Senior Manager. This role is ideal for a proactive individual with a passion for building brands in diverse categories, driving market growth through creativity, innovation and strategic planning.
Responsibilities and Duties
- Responsible for developing, implementing and executing effective brand strategies that drive brand awareness and profitability for categories under the group.
- Accountable for brand concepts, managing the brand’s positioning and messaging and overall identity to maintain a distinct and competitive presence in the marketplace.
- Manage portfolio deployment, campaign translation, local brand management, sharing key market insights to ensuring brand consistency and growth in a competitive market.
- Manage carefully and develop initiatives fit-for-use toolkits and guide local brand team for execution
- Develop and support team in effective and efficient realization of regional brand strategy with strong innovation master plan, and holistic brand campaigns with optimised media mix especially new launches
- Provide technical and commercial support to the marketing team, assisting in solving their technical challenges relating to brand constraints
- Partner with sales teams to ensure strong retail presence and customer satisfaction, analyse data, and recommend action plan to drive brand presence within local markets.
- Stay up-to-date on relevant regulatory and legal requirements for the range of products, ensuring all marketing and product claims comply with industry standards.
Qualifications & Requirements (Education, Experience, Skills, Knowledge, Etc)
- Minimum of five years' relevant experience in brand management, preferably within the FMCG industry with experience in beer or alcohol related products.
- Experience with digital marketing strategies, including social media, influencer partnerships and e-commerce.
- Creative thinker with a passion for innovation and consumer-driven marketing.
- Highly meticulous, independent with the ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong creative, organisational, interpersonal skills and ability to multi-task
- Strong understanding of consumer behavior, market dynamics, and trends the product categories.
- Ability to create simple, effective toolkits for brand guidelines, ensuring consistency across platforms.
- Close collaborations with a cross-functional team
Tell employers what skills you have
Ability to Multitask
Strategic Planning
Advertising
Social Media
Dynamics
Interpersonal Skills
FMCG
Translation
Marketing
Strategy
Business Strategy
Digital Marketing
Brand Management
Copywriting
Customer Satisfaction
Brand Awareness
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