Senior Brand Marketing Leader
2 days ago
Overview
We are seeking a Senior Brand Marketing Leader to lead marketing and commercial plans for one of our billion-dollar brands in the South Korea Market. The ideal candidate will identify business opportunities and work with the multi-functional team to build cohesive commercial plans.
Your Role
- You will lead and collaborate with different subject matter experts to deliver end-to-end plans for Korea via qualifying communication ideas, adjusting portfolio pricing, and identifying shopping barriers and opportunities.
- You will report to the Brand Director for the Fabric and Home Care Business Unit and work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance, etc.
What Success Looks Like
- Demonstrate positive relationship building skills in initial engagements with multi-functional teams.
- Deliver Scorecard Business Targets, in line with the goals of the Business Unit.
- Deliver Category growth, market penetration, and gaining of New Users via Products Innovation Design, particularly in Korea.
- Successful Design and Deployment of Marketing Toolkits for the Brand.
About You
- A college degree (Bachelor's or Master's, preferably with some business focus).
- 4-6 years of relevant experience in Commercial operations, Brand management exposure.
- Relevant experience in the FMCG industry.
- Excellent forward-thinking, strategic, and courageous leadership skills.
- Strengths with strategic and analytical thinking.
- An ability to drive innovation and brand growth.
- Strong ability to communicate and team capabilities.
- You are business proficient in the Korean language and possess strong market knowledge of South Korea as the role requires local consumer understanding to develop brand equity and marketing strategies for Korea Market.
The Ideal Candidate
- A competitive salary range is estimated between $120,000 - $180,000 per annum, depending on experience.
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