Senior Customer Advocacy Manager
5 days ago
Job Description:
We are seeking a Senior Customer Advocacy Manager to join our team at TCWGlobal. In this role, you will be responsible for managing the pipeline and creation of customer stories, helping drive the expansion of our centralized customer advocacy platform.
You will collaborate closely with Sales, Comms, Customer Success, Global Marketing, Sales Enablement, and Product Marketing to identify strong customer champions to capture their success and turn them into compelling stories in the market.
This role supports the creation of world-class customer evidence materials and opportunities, assisting the sales team throughout the sales cycle and fostering an interconnected customer experience.
Responsibilities:
- Partner with customer champions to capture their success story via case studies, video testimonials, press releases, media and analyst activities, and blogs
- Build and execute the customer's advocacy program in the Americas to drive community, success, and advocacy within our existing customer base
- Track, maintain, and report on all customer advocacy team tools, information, and assets
- Work closely with Sales and customer-facing teams to cultivate a pipeline of customers that align to our key focus areas for reference activities to support sales and marketing
- Reinforce the company relationship with customers post-close by creating premium brand experiences for customers and drive future revenue
- Onboard new customer champions to learn their compelling story and help them understand the value of being part of our advocacy program
- Rollover global customer advocacy database and maintain it
- Support various customer engagement projects and programs
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