
Senior E-commerce Manager
1 week ago
This role is responsible for leading and managing the e-commerce performance of multiple brands across all online platforms, ensuring a consistent and optimized customer experience.
Key Responsibilities:- Multi-Brand Strategy & Portfolio Management
- Lead and manage the e-commerce performance of multiple brands across all online platforms, tailoring strategies per brand while aligning to overarching company goals.
- Ensure each brand's voice, positioning, and customer experience is consistent and optimized online.
- Store & Platform Operations
- Oversee day-to-day store operations for each brand across Lazada, Shopee, TikTok Shop, and direct-to-consumer websites (e.g., Shopify).
- Ensure accurate and attractive product listings, updated stock availability, and competitive pricing strategies.
- Coordinate listings and bundle strategies tailored to each brand's positioning and sales objectives.
- Campaign & Promotion Management
- Plan and execute promotional calendars for each brand in collaboration with marketing and sales teams.
- Manage campaign submissions, flash deals, vouchers, and platform-wide events.
- Negotiate with platform representatives for brand-specific features and marketing opportunities.
- Performance Tracking & Optimization
- Monitor and analyze brand-specific KPIs.
- Use insights to optimize listings, ad placements, and campaign effectiveness per brand.
- Prepare brand-wise monthly performance reports and improvement plans.
- Team & Stakeholder Coordination
- Work closely with internal brand managers, graphic designers, content teams, and logistics coordinators.
- Manage junior e-commerce executives or outsourced support handling operations or chat responses.
- Ensure smooth alignment between sales, marketing, and logistics teams across brands.
- Inventory Planning & Fulfilment
- Coordinate with warehouse and logistics teams to manage inbound and outbound stock for multiple brands.
- Forecast demand per brand and plan stock transfers to ensure healthy availability and minimize aged inventory.
- Brand Relationship & Growth
- Support brand development goals, including market penetration, pricing strategies, and feedback on product performance.
- Recommend new product introductions or platform expansions based on market demand and sales insights.
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