Digital Outreach Specialist

2 days ago


Singapore MUSLIMIN TRUST FUND ASSOCIATION Full time
About Us:
Muslimin Trust Fund Association (MTFA) serves the underprivileged community in Singapore by focusing on various areas such as education, healthcare, welfare, and social services.

Established to provide financial assistance and support to Muslims in need, our organization remains committed to making a positive impact in their lives.

We strive to be a leading non-profit organization in our community.


Job Summary:
The Digital Outreach Specialist will play a crucial role in driving public awareness and enhancing our organization's rebranding and publicity efforts.

This role involves managing the development and implementation of marketing & communications strategies to achieve our organization's business and community goals.


Main Responsibilities:
• Develop content and lead creative execution for a consistent, targeted, and impactful message.
• Design campaigns targeting specific audiences, emphasizing campaign performance for future recommendations.
• Oversee in-house and external graphic designers, photographers, and media-production specialists for marketing project completion.
• Research and recommend innovative branding techniques.
• Analyze key challenges, target audiences, competitive activity, and environmental factors impacting assigned departments.
• Provide hands-on support to assigned departments, prioritizing timelines.
• Identify opportunities for consistency across channels and present them for implementation.
• Develop understanding of short- and long-term goals and planned initiatives.
• Adjust and communicate changes to ensure marketing costs are within budget.
• Collaborate with the Executive Director and Leadership Team to achieve desired outcomes.
• Stay informed of marketing and communications developments in the industry.

Key Competencies:
Excellent organizational, planning, and coordination skills.
Ability to multitask and adapt to aggressive deadlines.
Full ownership of assigned projects and independence.
Capacity to manage multiple projects simultaneously.
Sense of urgency, self-motivation, and attention to detail.
Strong interpersonal skills and collaborative relationship building.
Effective verbal presentation, group dynamic, and facilitation skills.
Proactive approach to problem-solving.

Qualification Requirements:
Bachelor's degree in journalism, communications, marketing, or related fields.
Minimum 5-7 years of advertising or marketing experience, preferably in social services or non-profit sector.
Demonstrated social media experience.
High-volume, fast-paced work environment experience.
Microsoft Office suite and web content management system knowledge.
English and Malay language proficiency.

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