Sales and Outreach Strategist

2 weeks ago


Singapore BGC Group Full time

We are looking for a results-driven professional to join our team at BGC Group. As an Email Marketing Specialist, you will be responsible for taking charge of our lead generation and email outreach strategy.

Responsibilities:
  • Research and identify target customers and key decision-makers.
  • Develop and execute outreach strategies via cold emails and other channels.
  • Craft engaging, high-converting email sequences for lead generation.
  • Use automation tools (e.g., Mailchimp, HubSpot) to scale outreach efforts.
  • Track and analyse campaign performance to improve results.
  • Ensure compliance with email marketing best practices (e.g., GDPR).
  • Refine lead qualification criteria to boost conversion rates.
  • Work closely with sales teams to align messaging and outreach strategies.
  • Stay updated on industry trends and new sales automation tools.

The ideal candidate should have minimum 2 years of experience in B2B sales development, outbound marketing, or email marketing. They should also possess skills in generating and converting leads via outbound outreach, understanding of outbound marketing, audience segmentation, and lead nurturing, as well as email copywriting skills.



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