Regional Marketing Director, Asia
2 months ago
Job Summary:
Razer is seeking a highly experienced Regional Marketing Director, Asia to lead our marketing efforts in the region. As a key member of our team, you will be responsible for developing and executing regional marketing strategies that drive sales and revenue growth.
Key Responsibilities:
- Develop and execute comprehensive marketing plans to support sales and revenue objectives, including new product introductions and marketing programs.
- Manage communication and workflow with regional HQ marketing teams to ensure alignment and effective execution.
- Collaborate with supporting teams regionally and globally to localize or develop product campaign assets.
- Manage regional marketing budget and drive execution of marketing programs within budget, maximizing ROI.
- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment.
- Communicate with regional distributor and channel partners on co-marketing activities, including coordinating business and marketing development with external companies.
- Plan and execute Razer's participation in regional industry or store events.
- Research and analyze financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive activity.
- Lead efforts to gain market share in core categories.
- Provide regular weekly reporting of marketing calendar and activities, comparing target outcomes to actual achievements.
Requirements:
- Approximately 10-15 years of marketing experience, preferably in the gaming/tech or retail industry.
- Extensive experience in developing and maintaining marketing strategies to meet company objectives.
- Strong understanding of gamer mindset and the gaming and consumer electronics industry.
- Well-versed in marketing trends, terminology, and best practices.
- Willing to travel and work in a multi-national team of professionals.
- Good verbal and written communication skills.
- Good to have: Understanding of esports.
- Good to have: Basic Photoshop skills/design understanding.
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