Regional Marketing Director, Asia

7 months ago


Singapur, Singapore Razer Full time

Job Responsibilities :

Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organizationManage communication, workflow and priorities with regional HQ marketing teamsWork closely with supporting teams regionally and globally to localize or develop product campaign assetsManagement and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignmentCommunication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partnersPlan and execute Razer participation in regional industry or store eventsResearches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activityLead effort in market share gain in core categories.Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements

Pre-Requisites :

Approximately 10-15 years marketing experience preferably in the gaming/ tech or retail industryExtensive experience in all aspects of developing and maintaining marketing strategies to meet company objectivesStrong understanding of gamer mindset and the gaming and consumer electronics industry and requirementsWell versed in marketing trends, terminology and best practicesWilling to travel and work in a multi-national team of professionalsGood verbal and written communication skillsGood to have: Understanding of esportsGood to have: Basic photoshop skills / design understanding

Are you game?



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