Marketing Manager
4 weeks ago
Marketing Manager - Asia
The Company
Gentrack provides leading utilities across the world with innovative cleantech solutions. The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Working with some of the world’s biggest energy and water companies, as well as innovative challenger brands, we are helping companies reshape what it means to be a utilities business. We are driven by our passion to create positive impact. That is why utilities rely on us to drive innovation, deliver great customer experiences and secure profits.
Together, we are renewing utilities.
The Opportunity
Gentrack is currently hiring a Marketing Manager, Asia - a new and exciting role to support our growth in the region. You will work with the Head of Marketing (APAC) to implement the company’s global marketing strategy; with immediate focus on regional marketing activity, campaigns, planning and execution of key events, engaging with customers, partners and suppliers to support the delivery of marketing objectives.
Role Specifics
Work with Head of Marketing (APAC) and General Manager, Asia to help drive alignment between global and regional EMEA strategies and priorities. Develop and execute field marketing and communication programs in the Asia region – including the gathering of requirements from Senior Management, Sales, Product Marketing, and other stakeholders. Assist in the development and execution of the regions Account Based Marketing (ABM) programs with an emphasis on execution and reporting. Manage and report on programs, which include but are not limited to marketing initiatives. Support overall company branding and awareness as part of the marketing initiatives and programs in Asia. Manage external agencies and vendors and act as a brand ambassador. Have demonstrable B2B event venue sourcing or contracting experience, with experience of managing event budgets and negotiating in a fair and professional manner Manage a range of in-person and online events from conception through to realisation Support the creation of content-led event communication and information copy that will be used for promotion, speaker invitations, briefing documents, and other communication channels. Plan and project manage the end-to-end logistics for a collection of B2B events and conferences.What you'll have:
Minimum 5+ years’ experience in a marketing exec/management role preferably within a software environment Full marketing mix experience in a B2B organisation, from message and content development, media pitching, research, through to defining and executing on both traditional marketing and digital approaches. Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration Analytical and structured to analyse data to ensure that programs support business goals and ROI Have experience developing content for a regional approach Highly organised and detail driven with a hands-on Ability to execute quickly in an extremely fast paced, high growth environment Excellent interpersonal and communication skills Planning and organisational skills, ability to manage multiple priorities and tasksOther helpful skills (but not a must):
Understanding of the energy industry, including key companies. Experience working in technology or for a software vendor. Experience in driving international growth through marketing initiatives. Experience working in a start-up environment or smaller company with a big vision. A generalist by nature – happy to get stuck in across the marketing mix.This role is in the detail, end-to-end and hands on. You’ll need to be a self-starter with knowledge, ideas, and the ability to inspire others. At this stage, alongside the growth of the company you will need be engaged with the specifics of your function, providing solutions as well as handling coordination as our business grows. If working in a small team across strategy and delivery to drive high impact and growth is your happy place – you will fit right into the Gentrack family.
What we offer in return:
Career development opportunities, we will support your special interests and professional growth The opportunity to build a develop the digital marketing function for the business Be a part of a talented, passionate Global Marketing Team – we play to winWe want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join our mission, you will fit right in.
If you have great experience, talent and passion then we’d like to hear from you.
Gentrack is an equal opportunity employer and supports diversity in our workforce. Gentrack encourages diversity in culture and linguists, gender equality, people with disability, people who identify as LGBTQI+, and Aboriginal and Torres Strait Islander people, who are all encouraged to apply.
Only candidates based in Singapore and with working rights will be considered for this role.
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