Regional Marketing Director for Asia

4 weeks ago


Singapur, Singapore Razer Full time

Job Overview :

Razer is seeking a seasoned Regional Marketing Director to lead our marketing efforts in Asia. As a key member of our team, you will be responsible for developing and executing regional marketing strategies to drive sales and revenue growth.

Key Responsibilities :

  • Develop and execute comprehensive marketing plans to support sales and revenue objectives, including New Product Introduction (NPI) marketing campaigns and sustain marketing programs.
  • Manage communication, workflow, and priorities with regional HQ marketing teams to ensure seamless execution of marketing initiatives.
  • Collaborate with supporting teams regionally and globally to localize or develop product campaign assets, ensuring alignment with regional market needs.
  • Manage and track regional marketing budget, driving execution of marketing programs within budget and maximizing ROI.
  • Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment.
  • Communicate with regional distributor and channel partners on co-marketing activities, including coordinating business and marketing development with external companies.
  • Plan and execute Razer participation in regional industry or store events to increase brand visibility and engagement.
  • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive activity.
  • Lead efforts to gain market share in core categories.
  • Provide regular weekly reporting of marketing calendar and activities, comparing target outcomes to actual achievements.

Requirements :

  • Approximately 10-15 years of marketing experience, preferably in the gaming/tech or retail industry.
  • Extensive experience in developing and maintaining marketing strategies to meet company objectives.
  • Strong understanding of gamer mindset and the gaming and consumer electronics industry.
  • Well-versed in marketing trends, terminology, and best practices.
  • Willingness to travel and work in a multi-national team of professionals.
  • Good verbal and written communication skills.
  • Basic Photoshop skills/design understanding a plus.

Are you up for the challenge? :



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