Media Expert
3 days ago
We are seeking a highly skilled Media Expert to join our team at Ad Astra Consultants Private Ltd. as a Brand and Performance Media Guru.
Job SummaryThis role is responsible for providing media expertise and critical support for various key products, including owned-and-operated media platforms and media purchased beyond client's ecosystem.
Duties and Responsibilities- Act as a primary point of contact for management of all client media planning for selected product areas, internally and externally, working closely with Product Marketing Managers to help drive success in meeting the media and marketing goals.
- Guide all large-scale brand and performance media programs, including strategic and tactical aspects of campaigns.
- Engage and lead our media agencies to ensure their day-to-day work is flawless, help them go beyond quick fixes to long term forward thinking solutions, and ensure they stay up-to-date on the latest ads solutions.
- Provide thought leadership on media innovation, competitive analysis, and efficient campaign management, developing critical POVs and new standards for how we strategize, plan, and optimize paid media.
- Lead data-driven analysis and insights to improve campaign effectiveness and value to the business, using 1st and 3rd party data to uncover new media opportunities, audience insights, and smarter strategic decisions.
- At least 5 years' experience managing large scale media campaigns (either in agency or client side).
- Detail oriented, operationally minded, self-starter with demonstrated problem solving, troubleshooting, and QA skills to ensure accurate insights and deliverables.
- Working knowledge of media buying industry, goals and objectives.
- Experience working with dynamic teams and within different disciplines.
- Ability to manage multiple projects and large amounts of data potentially across multiple sources with cross-functional teams and ability to organize and prioritize competing needs and objectives.
The estimated salary for this role is around $100,000 per year, depending on location and experience.
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