Performance Media Manager: Global Campaigns Expert

9 hours ago


Singapore AD ASTRA CONSULTANTS PRIVATE LTD. Full time
Job Title

Performance Media Manager: Global Campaigns Expert

About the Role

We are seeking a highly skilled Performance Media Manager to join our team at AD ASTRA CONSULTANTS PRIVATE LTD. as a Global Campaigns Expert. This is an exciting opportunity for a seasoned professional with expertise in direct response media management, particularly in managing app campaigns.

Key Responsibilities
  • As a co-lead for Play's direct response campaign in APAC, you will oversee the APAC DR campaigns, working closely with the client and agency to maximize revenue returns.
  • You will build and share data-driven perspectives on optimizing campaign performance, proactively identifying opportunities to improve efficiency across different aspects of the campaign.
  • Your exceptional project management skills will enable you to achieve milestones across various workstreams, including liaising stakeholders, organizing team roadshows, and delivering presentations.
Requirements
  • At least 5-8 years of relevant direct response media experience, especially managing app campaigns.
  • A strong background in client-side and agency experience, handling large-scale, complex campaigns.
  • Familiarity with Ads products, social media, measurement products like Firebase and Analytics, and local and regional publishers in APAC.
  • Strong analytical skills to use data to drive actionable insights.
  • Superb program management skills with utmost attention to detail.
  • Hands-on experience activating incrementality measurement tests.
  • Experience managing regional marketing budgets.
  • Experience liaising with global and x-regional stakeholders and POCs.
Compensation

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience.

What We Offer
  • A dynamic and collaborative work environment.
  • Ongoing training and development opportunities.
  • A competitive compensation package.

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