Digital Media Campaign Manager
7 days ago
About AD ASTRA CONSULTANTS PRIVATE LTD.
AD ASTRA CONSULTANTS PRIVATE LTD. is a cutting-edge consulting firm that helps businesses achieve their goals through effective digital marketing strategies.
Job Overview
We are seeking an experienced Digital Media Campaign Manager to join our team in APAC. This individual will be responsible for planning, executing, and optimizing direct response campaigns for multiple Play programs in partnership with the client and agency teams.
Key Responsibilities
- Co-lead Play's direct response campaign in APAC, overseeing campaigns and working closely with clients and agencies to maximize revenue returns.
- Develop data-driven insights on campaign performance, identifying opportunities to improve efficiency across different aspects of the campaign.
- Showcase project management skills to achieve milestones across various workstreams, including liaising stakeholders, organizing team roadshows, and delivering presentations.
Requirements
The ideal candidate will have at least 5-8 years of relevant experience in direct response media, managing app campaigns and handling large-scale, complex campaigns. They must be familiar with Ads products, social media, measurement products like Firebase and Analytics, and local and regional publishers in APAC.
Desirable Skills
- Strong analytical skills, using data to drive actionable insights.
- Superb program management skills with attention to detail.
- Hands-on experience activating incrementality measurement tests.
- Experience managing regional marketing budgets.
- Experience liaising with global and x-regional stakeholders and POCs.
Compensation and Benefits
The estimated salary range for this position is ₹1,200,000 - ₹1,800,000 per annum, depending on experience and qualifications. In addition to a competitive salary, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
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