Marketing Director, Wholesale Banking

2 months ago


Singapur, Singapore United Overseas Bank Full time
About the Role

We are seeking a seasoned marketing professional to lead our Wholesale Banking marketing efforts. As a key member of our team, you will be responsible for developing and executing integrated marketing strategies to drive business growth and customer engagement.

Key Responsibilities
  • Develop and implement marketing plans to launch new products, generate leads, and increase awareness across key sectors in ASEAN countries.
  • Manage the implementation of strategic initiatives, including marketing proposition development, publicity, and through-the-line marketing, with a focus on budget management.
  • Collaborate with agencies, industry partners, and internal teams to design and execute holistic regional marketing plans that drive sustainability objectives.
  • Lead the development and rollout of the Sustainability Compass in Malaysia, Thailand, and Indonesia, ensuring its availability in local languages to meet SME needs.
  • Coordinate and manage local and regional events for sustainability-related and Global Markets outlook events.
  • Oversee end-to-end management of joint-marketing partnerships, including co-branded marketing collateral creation and event co-organization.
Requirements
  • At least 8 years of experience in B2B product and solutions marketing, with a proven track record of implementing successful solutions and digital strategies.
  • Experience in managing cross-segment, regional rollouts is highly preferred.
  • Strong interpersonal and communication skills, with the ability to communicate effectively across a matrixed corporate environment.
  • Dynamic, collaborative, and adaptable.


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