Marketing Director, Wholesale Banking
2 months ago
About United Overseas Bank
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories. Our history spans over 80 years, guided by our values – Honorable, Enterprising, United and Committed. We strive to do what is right, build for the future, work as one team and pursue long-term success.
About the Department
The Wholesale Bank function operates a dynamic business model that provides financial services and solutions to help our clients achieve their strategic business objectives. Our mission is to become the premier-provider of banking services and solutions for Asia-based commercial banking companies, large corporations, financial institutions and multinational corporations.
Job Responsibilities
- Develop and implement integrated marketing strategies for product launches, lead generation, awareness and client engagement campaigns across key sectors in ASEAN countries.
- Manage the implementation of strategic initiatives, including marketing proposition, publicity, through-the-line marketing and budget management.
- Partner with agencies, industry partners and internal business teams to develop holistic regional marketing plans, encompassing paid, owned, earned and social media to drive the bank's sustainability proposition and objectives.
- Lead the development and roll out of Sustainability Compass in Malaysia, Thailand and Indonesia, making it available in local languages to meet the needs of small and medium-sized enterprises.
- Coordinate and manage local and regional events for sustainability-related and global markets outlook events.
- Manage joint-marketing partnerships, including creating co-branded marketing collateral and co-organising events to drive the adoption of solutions.
Job Requirements
- At least 8 years of experience in the B2B product and solutions space, with a proven track record in implementing successful solutions and digital strategies.
- Experience in managing cross-segment, regional rollouts is strongly preferred.
- Strong interpersonal and communication skills, with the ability to communicate across a matrixed corporate environment, internally and externally.
- Dynamic, collaborative and adaptable.
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