Marketing Director, Wholesale Banking

2 weeks ago


Singapur, Singapore United Overseas Bank Full time

Job Title: VP, Marketing, Group Wholesale Banking

About the Role:

As a key member of our Wholesale Banking team, you will be responsible for developing and implementing integrated marketing strategies to drive business growth and client engagement across key sectors in ASEAN countries.

Key Responsibilities:

  • Develop and execute marketing plans for product launches, lead generation, awareness, and client engagement campaigns.
  • Manage the implementation of strategic initiatives, including marketing proposition, publicity, and through-the-line marketing.
  • Collaborate with agency partners, industry partners, and internal business teams to develop holistic regional marketing plans.
  • Lead the development and rollout of Sustainability Compass in key markets, including internal and external stakeholder management.
  • Coordinate and manage local and regional events for Sustainability-related and Global Markets outlook events.
  • End-to-end management of joint-marketing partnerships, including co-branded marketing collateral and event organization.

Requirements:

  • At least 8 years of experience in B2B product and solutions space with a proven track record in implementing successful solutions and digital strategies.
  • Experience in managing cross-segment, regional rollouts is strongly preferred.
  • Strong interpersonal and communication skills with ability to communicate across a matrixed corporate environment.
  • Dynamic, collaborative, and adaptable.

About United Overseas Bank:

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of over 500 branches and offices in 19 countries and territories. Our history spans over 80 years, guided by our values of Honorable, Enterprising, United, and Committed.



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