Director, Wholesale SEA
2 months ago
Purpose & Overall Relevance for the Organization
- To ensure profitable market share and net sales growth of Global Multi KA, Other multi/ Fashion, Sports Specialty, Direct sales Accounts in SEA Cluster while respecting the image of the adidas Group brands
- To passionately lead the Pan-SEA Wholesale accounts in identifying, developing and implementing strategies for the sustainable & profitable growth of the adidas Group brands
Key Responsibilities
- Lead team towards delivering sales turnover, margins, and contribution whilst managing sales expense within planned levels.
- Fully responsible, Lead, and Manage of all Multi accounts managements (GKA, Multi/Fashion, Sports Specialty, Direct Sales)
- To develop and implement the overall strategy for the Wholesale multi account portfolio based on Global and Market strategies jointly with the Senior Director Commercial - SEA
- To ensure the best possible Net Sales result by setting clear targets and action points;
- Constant tracking of results; analysis of risks & new business opportunities
- Take ownership and set the qualitative quarterly, seasonal, and annual OTB
- To ensure the wholesale multi organization is applying available adidas Group standards and best practices in daily work
- To review, challenge and sign off the Strategic Account Plans and Account Marketing Plans proposed by direct reports
- To support negotiation and enforcement of adidas Group trade terms
- To establish an appropriate organizational framework & transformation of the wholesale multi organization in line with the Global organizational blueprint
- To manage all reports as an integrated team by setting team objectives, targets and guidelines
- To measure progress on defined KPIs and monitor all reports
- To monitor and report on customers and competitors sell-through and activities, and propose/initiate/action plans
- To provide realistic plans and forecasts on customers performances based on key product performance, sell-through, and inventory in quality
- Liaise with Marketing team on merchandising support, timely inflow of stocks to service customers, ensuring, prompt action to liquidate old inventory.
- Provide coaching and guidance to the team in achieving their daily responsibilities and objectives.
Knowledge, Skills and Abilities
- Proven track record of successfully managing Accounts & Account managers in large sales organizations.
- Experience in leading high-profile accounts and handling customers /senior executives
- High analytical skills for strategy development, business planning, decision making
- Strong interpersonal skills: excellent communications and negotiating abilities as well as high quality presentation, relationship management and influencing skills
- High degree of commercial and business acumen knowledge (e.g. sales, trade marketing, finance and controlling).
- Strong decision making, determination, and to show high initiative and pragmatism to the business.
- Succes in delivering results through a matrix organization.
Education and Experience Qualification
- University degree in business with marketing and sales focus
- Minimum 10~12 years of sales experience within large sales organizations, ideally in footwear/apparel/fashion industries or FMCG industries
- At least 8 years’ experience of people and operational management
- Exposure: Sports, Marketing, Supply Chain
- IT skills: Advanced MS Office Skills
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