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B2B IP Commercialization Expert
2 weeks ago
We are seeking an experienced B2B Sales Manager to join our team at CARTOONSOUL PTE. LTD. The ideal candidate will have a proven track record in B2B sales management, excellent negotiation and communication skills, and a deep understanding of the tourism market.
About You:
You will be responsible for driving partnerships, licensing opportunities, and brand growth within tourism-related industries. Your key responsibilities will include business development, strategic partnerships, key account management, sales leadership, and performance management.
Responsibilities:
- Business Development & Strategic Partnerships:
- Identify and secure B2B opportunities with key tourism stakeholders to promote our Merlion IP
- Leverage and expand your existing tourism industry network to create high-impact collaborations and licensing deals
- Structure and negotiate win-win partnerships that drive IP commercialization and market penetration
- Key Account & Relationship Management:
- Develop and maintain strategic relationships with high-value clients, becoming their trusted advisor
- Conduct needs analysis to tailor solutions that enhance client satisfaction and unlock upsell opportunities
- Act as the primary point of contact for major accounts, ensuring seamless communication and service excellence
- Sales Leadership & Revenue Generation:
- Own the end-to-end sales process - from lead generation and pitching to contract negotiation and closing
- Deliver compelling sales presentations and proposals that highlight our IP's unique value proposition
- Optimize deal structures and pricing strategies to maximize profitability while maintaining strong partnerships
- Tourism Market Expansion:
- Develop and execute market growth strategies to establish our IP in Singapore's tourism ecosystem
- Identify and capitalize on retail distribution and experiential collaboration opportunities
- Position our brand as the premier choice for tourism merchandise and co-branded initiatives
- Brand Building & Industry Presence:
- Collaborate with Marketing to amplify brand visibility through tourism campaigns and trade events
- Represent the company at industry forums and networking platforms to strengthen our market position
- Performance Management:
- Consistently exceed sales targets for licensing and partnership deals
- Provide data-driven insights and regular performance reports to guide business decisions
Requirements:
- Bachelor's degree in Business, Marketing, or related field
- 5+ years in B2B sales management, at least 2 years' experience in B2B sales/business development, preferably in tourism, retail, or IP licensing
- Strong network within Singapore's tourism industry (e.g., hotels, attractions, travel agencies)
- Deep understanding of tourism market trends and experience scaling brands in this sector
- Excellent negotiation, communication, and relationship-building skills
- Ability to strategize and execute initiatives that align with company growth goals
- Proven track record in hitting & exceeding revenue targets
- Leadership ability to motivate and develop sales teams
- Excellent communication, strategic thinking, and problem-solving skills
Why Join Us?
- Opportunity to shape the growth of a unique Singaporean IP brand
- Collaborate with a creative team passionate about retail and tourism innovation
- Competitive compensation with performance-based incentives