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B2B IP Commercialization Expert

2 weeks ago


Singapore CARTOONSOUL PTE. LTD. Full time
Role Summary

We are seeking an experienced B2B Sales Manager to join our team at CARTOONSOUL PTE. LTD. The ideal candidate will have a proven track record in B2B sales management, excellent negotiation and communication skills, and a deep understanding of the tourism market.

About You:

You will be responsible for driving partnerships, licensing opportunities, and brand growth within tourism-related industries. Your key responsibilities will include business development, strategic partnerships, key account management, sales leadership, and performance management.

Responsibilities:

  • Business Development & Strategic Partnerships:
    • Identify and secure B2B opportunities with key tourism stakeholders to promote our Merlion IP
    • Leverage and expand your existing tourism industry network to create high-impact collaborations and licensing deals
    • Structure and negotiate win-win partnerships that drive IP commercialization and market penetration
  • Key Account & Relationship Management:
    • Develop and maintain strategic relationships with high-value clients, becoming their trusted advisor
    • Conduct needs analysis to tailor solutions that enhance client satisfaction and unlock upsell opportunities
    • Act as the primary point of contact for major accounts, ensuring seamless communication and service excellence
  • Sales Leadership & Revenue Generation:
    • Own the end-to-end sales process - from lead generation and pitching to contract negotiation and closing
    • Deliver compelling sales presentations and proposals that highlight our IP's unique value proposition
    • Optimize deal structures and pricing strategies to maximize profitability while maintaining strong partnerships
  • Tourism Market Expansion:
    • Develop and execute market growth strategies to establish our IP in Singapore's tourism ecosystem
    • Identify and capitalize on retail distribution and experiential collaboration opportunities
    • Position our brand as the premier choice for tourism merchandise and co-branded initiatives
  • Brand Building & Industry Presence:
    • Collaborate with Marketing to amplify brand visibility through tourism campaigns and trade events
    • Represent the company at industry forums and networking platforms to strengthen our market position
  • Performance Management:
    • Consistently exceed sales targets for licensing and partnership deals
    • Provide data-driven insights and regular performance reports to guide business decisions

Requirements:

  • Bachelor's degree in Business, Marketing, or related field
  • 5+ years in B2B sales management, at least 2 years' experience in B2B sales/business development, preferably in tourism, retail, or IP licensing
  • Strong network within Singapore's tourism industry (e.g., hotels, attractions, travel agencies)
  • Deep understanding of tourism market trends and experience scaling brands in this sector
  • Excellent negotiation, communication, and relationship-building skills
  • Ability to strategize and execute initiatives that align with company growth goals
  • Proven track record in hitting & exceeding revenue targets
  • Leadership ability to motivate and develop sales teams
  • Excellent communication, strategic thinking, and problem-solving skills

Why Join Us?

  • Opportunity to shape the growth of a unique Singaporean IP brand
  • Collaborate with a creative team passionate about retail and tourism innovation
  • Competitive compensation with performance-based incentives