APAC Go-To-Market Strategy Lead
2 weeks ago
Job Description:
We are seeking a skilled Marketing Specialist to drive the success of our global Endpoint Security product in the APAC region. The ideal candidate will have a strong understanding of digital marketing channels and strategies, with a proven track record of defining, implementing, and optimizing lead management processes.
Key responsibilities include developing and executing integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers. The successful candidate will collaborate with internal stakeholders and 3rd-party vendors to produce and manage compelling campaign contents and lead generation magnets.
Additionally, the Marketing Specialist will partner with HQ to localize and execute go-to-market strategies for product launches and ongoing campaigns. They will maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
A bachelor's degree in a relevant field is required, as well as at least 5 years of B2B Digital Marketing Experience with focus on Demand Gen & Product Marketing.
Requirements:
- A strong understanding of digital marketing channels and strategies
- A proven track record of defining, implementing, and optimizing lead management processes
- Experience with A/B testing and optimizing campaigns based on data-driven insights
- Bachelor's Degree in relevant fields
If you're a driven and experienced marketing professional looking for a challenging role, please apply.
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