Senior Community Marketing Lead for Beauty Retailer

2 weeks ago


Singapore Sephora Full time
About Sephora

Sephora is a leading beauty retailer with a global presence, united by a common goal to reimagine the future of beauty.

We inspire our customers, empower our teams, and help them become the best versions of themselves. Our company values include Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.

Job Description

This role offers an exciting opportunity to lead community marketing strategies for the region, shaping social media content programs and experiences that drive consideration and connect consumers, media, and influencers to Sephora.

You will be responsible for overseeing and managing our overarching social strategy across owned and earned channels, working cross-functionally with all departments to ensure strategy, message, and materials are represented online in the most impactful way possible.

This position requires in-depth knowledge, understanding, and experience in digital and social media, preferably within the retail and beauty industry.

Key Responsibilities:
  • Community Marketing Strategist: Observe the latest social developments and trends within the beauty industry and design brand/community social strategies to drive engagement and social share of voice.
  • Developing a Growth Strategy: Create a growth strategy for our current influencer program, including market assessment, go-to-market strategy, platform-specific strategy, ways of working operational model, etc.
  • Manage External Agencies Relationship: Manage relationships with external agencies for budget optimization, ensuring delivery of on-time aligned content calendar plans with influencers and brand ambassadors.
  • Delivery of Regional Community Toolkits: Deliver on-time aligned regional community toolkits for Sephora's trend-led marketing campaigns.
  • Custodian of Brand Codes: Ensure the custodianship of Sephora's unique brand codes and expressions through community toolkit deployment.
  • Customer-Centric Briefing: Champion customer-centric briefing content through the lens of our customers.
  • Post-Mortem Reports: Deliver on-time post-mortem reports providing comprehensive performance and analysis for all influencer and brand ambassador led initiatives.
Requirements

To succeed in this role, you should have at least 5 years of professional experience in social media platforms and influencer marketing, preferably within the retail and beauty industry.

Prior experience working in PR events will be an added advantage. Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment, are essential.

Innovative and creative, you continually look to demonstrate and drive improvement to improve commercial outcomes. Experience managing and working within an allocated budget is required, as well as experience working with cross-functional partners or clients to meet their business needs.

A willingness to approach projects with a can-do attitude and create process where there isn't one is vital. Proficiency in Word, Excel, and PowerPoint is necessary.

Estimated Salary: $120,000 - $150,000 per year

Benefits include competitive compensation, opportunities for career growth and development, and a dynamic work environment that encourages teamwork and innovation.

Sephora is proud to be an equal opportunity workplace for all, celebrating diversity and committed to creating and fostering an inclusive environment for all employees.


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